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Dec 30 2025

The Best Long-Form Videos of 2025

As I plan for 2026, one of the things I want to do is conduct more long-form interviews on YouTube.

As a result, I’ve spent much of the year — and especially the last three months — watching a ton of long-form interviews. I’ve got a few favorite interviewers: folks who put together a combination of interview subjects and their own ability to ask questions (and to let the guests talk).

So, while I plot my own next steps, allow me to share some of the best videos I’ve watched during 2025. (And there are two bonuses at the end: a couple good interviews that I conducted.) Here goes:

Triggernometry Interviews Richard Miniter

I’ve gone from “hey these guys are pretty good” to “OMG, ANOTHER VIDEO? I HAVE TO STOP EVERYTHING AND WATCH.” Francis Foster and Konstantin Kisin know what they’re doing when they interview someone. So I have three of their chats on this list…

This first one was actually crazy memorable for me; I was shocked that a couple British folks wanted to talk with Richard about America.

The interview is a discussion of how America became…America. Big fun.

It’s great, I’ve watched it at least twice all the way through.

Triggernometry Interviews Jonathan Wilson

The subject, “The Real History of Football.” This is fun and *weird*, IMHO. As opposed to a discussion of American Football, this analysis of how football became “FOOTBALL” is really something.

It also just dropped within the past couple days, proving that sometimes they have a “run, don’t walk” subject. A propos as we enter a World Cup year.

Triggernometry Interviews Dr. Peter Attia

Dr. Peter Attia’s “Outlive” sits on my nightstand. It’s because of his work that I’ve tried to incorporate a combination of exercise, diet, and genetic predispositions — I just learned I’m A LOT MORE Italian than I had originally been told; I grew up being told I’m 0% Italian, so 20% is quite a lot more — to my own health journey.

I’m also now closer to 60 than I am to 50; so I’m hopeful that I can lean more on the part of the family that lived into its 80s (Mom just turned 80) than on the part of the family where the men die in their 60s (Grandpa was 61, Dad lived to 65). This is going to take a combination of…exercise — which Dr. Attia champions throughout his work — and diet; perhaps a few other medications can help me to ward off bad health.

Jordan Peterson Interviews Scott Adams

This becomes even better under the sober light of day: Jordan and Scott have both had some significant health challenges this year, so it is even more illuminating.

Chris Williamson Interviews Peter Zeihan

With the title of “The New World Order Is Here,” we get to listen to Peter Zeihan as he waxes poetic about the state of the world.

It’s all about demographics: and China’s demographics — and those of Russia and South Korea, too — are not good.

Chris Williamson Interviews Dave Ramsey

Big fans of both. But it’s real cool to watch a long-form interviewer (Chris) talk to someone who is used to five-to-ten-minute calls (Dave) over and over.

Dave Van de Walle (that’s me!) Interviews Stephen Barrigar

I interviewed Stephen three times in 2025, but this one was my favorite; partly because of the wide-eyed innocence we both had. Neither of us could have predicted how much impact the Trump tariffs would have had on Canadian politics — Stephen went so far as to say that Pierre Poilievre would be the next prime minister, and I didn’t dispute that assertion — but here we are.

Worth a watch to see just how wrong we both were.

Dave Van de Walle Interviews Jennifer Brown

Jennifer is a fun interview; the fact that she’s in Minnesota and, as I write this, news of possible widespread Somali fraud is making the rounds makes it all the more interesting and timely.

Also, the low number of views is a testament to me as a marketer, not her as an interview subject. SO WATCH, WILL YA???

See you in 2026. (And don’t forget to Like and Subscribe over at The Vandy Program.)

Written by Dave · Categorized: Uncategorized, Video · Tagged: chris williamson, francis foster, jordan peterson, konstantin kisin

Aug 31 2011

60 Lessons in 4 Minutes

12 Minute Marketing – one of the products we’ve been tweaking here at HQ – is a robust marketing training program.12 Minute Marketing

When Rick Strater and I set down the path of creating 12 Minute Marketing, I remarked that it was going to be quite like writing a book. And any book has to make sure it tells a story before you make the decision to open it up at the bookstore, look inside when you’re online, or, heck, even check it out at the library.

So we created a whole bunch of marketing materials, we have an Affiliate Program, and we’re on all of the channels you’d expect (Facebook, Twitter, etc.).

Still, we have to condense the story from 60 lessons – 12 hours of content – down to 4 minutes. And we do so to help you figure out if this course is right for you.

Take a look at the video and let us know what you think!

 

Written by Dave · Categorized: 12 Minutes, Video

Aug 04 2011

12 Minute Marketing Q&A Challenges Social Media Gurus

We love Social Media Gurus almost as much as we love Social Media Ninjas. But do you need one of either?

When we launched 12 Minute Marketing earlier this week, we knew that it might be a little controversial. 12 Minutes a Day and you can become a better marketer? Really?

Well, we think we have created a pretty dynamic program that can help small businesses do just that.

But the question that comes up quite a bit – what about the Poor Social Media Guru?

Really – they’ll get you 200,000 Facebook Fans, but what happens after that? Do you have something to talk to them about? Do you have something valuable to share with them?

So, if you spin through this video from 12 Minute Marketing, you’ll see that…well, while we’re not saying to fire the Guru, you should come armed with some pretty pointed questions.

 

Written by Dave · Categorized: 12 Minutes, Video

Dec 17 2010

Canadian Indie Rock – How To Mix Killer Product with Holistic Social Media

Trying to figure out why Dave from Area 224 is obsessed with Canadian Indie Rock? So was Dave…until…

At some point, you’ll start to figure out what exactly defines you. Then you become the target customer, and you want to discover more stuff like what defines you. Like this, from Constantines.

httpv://www.youtube.com/watch?v=30yEWwQEYIk

So this video got us thinking: why them? How did we “discover” them?

Well, it actually goes back to these guys: Arkells.

httpv://www.youtube.com/watch?v=lFrTZe-wQPI

Who we discovered when we saw them, in Chicago, opening for these guys: Tokyo Police Club.

httpv://www.youtube.com/watch?v=z1yS7Jnq7qw

Which leads us back to our Holistic Social Media concept.

Here’s that photo again – my, this is a rather visual post, no?

 

 

5 Categories of Holistic Social Media
(c) 2010, Area 224

See how “your business” is in the middle? Well, in the case of these three bands, replace the word “music” in the middle circle.

Then make it bigger, and tilt the other circles around…

Inbound Marketing FTW.

These guys have a presence on the social networks, there are blogs from their record labels, and there is a tiny bit of concert-oriented geo-sharing going on.

And, since we link above to the Twitter accounts of all three, you can see that there’s SOME Twitter activity.

But the winner, here, is video. AND the keywords associated with the videos – specifically on YouTube.

And the recommendations attached TO the videos – of other songs to check out.

AND THE COMMENTS.

In-between the obligatory “Justin Bieber” comments (positive and negative), you can find other recommendations. “I heard these guys live, but you should also check out Constantines.”

So, is there a “Right Way” to do Holistic Social Media?

The Canadian Indie Rock acts we’ve mentioned today are there on all the platforms – but the product seals the deal. There’s no right way – but having something that people like as the core of your business – That. Is. Vital.

 

 

Written by Dave · Categorized: 5 Categories, blogging, brand communications, Facebook, Geo-Sharing, Twitter, Video · Tagged: Canadian Indie

Dec 16 2010

Meme Watch 2010: Now There’s an English Version

Friday, we told you about a video that was “meme-worthy” – that told the Nativity story as if it happened today, what with all the social media story-telling potential.

That video was in Portuguese – and, since that’s what Brazilians speak, and Brazilians love their Twitter. Well, as of Monday, there’s an English version. (250,000 views since then. Probably one Today Show or Mashable mention away from explosion.)

httpv://www.youtube.com/watch?v=GkHNNPM7pJA

While, IMHO, Portuguese looks so amazingly cool on the web, the group behind it scores serious points for whipping one up in English, too. They’re called Excentric and they’re in Lisbon.

 



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Written by Dave · Categorized: Facebook, Geo-Sharing, Twitter, Video · Tagged: Digital Christmas

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