Trying to figure out why Dave from Area 224 is obsessed with Canadian Indie Rock? So was Dave…until…
At some point, you’ll start to figure out what exactly defines you. Then you become the target customer, and you want to discover more stuff like what defines you. Like this, from Constantines.
So this video got us thinking: why them? How did we “discover” them?
Well, it actually goes back to these guys: Arkells.
Who we discovered when we saw them, in Chicago, opening for these guys: Tokyo Police Club.
Which leads us back to our Holistic Social Media concept.
Here’s that photo again – my, this is a rather visual post, no?
See how “your business” is in the middle? Well, in the case of these three bands, replace the word “music” in the middle circle.
Then make it bigger, and tilt the other circles around…
Inbound Marketing FTW.
These guys have a presence on the social networks, there are blogs from their record labels, and there is a tiny bit of concert-oriented geo-sharing going on.
And, since we link above to the Twitter accounts of all three, you can see that there’s SOME Twitter activity.
But the winner, here, is video. AND the keywords associated with the videos – specifically on YouTube.
And the recommendations attached TO the videos – of other songs to check out.
AND THE COMMENTS.
In-between the obligatory “Justin Bieber” comments (positive and negative), you can find other recommendations. “I heard these guys live, but you should also check out Constantines.”
So, is there a “Right Way” to do Holistic Social Media?
The Canadian Indie Rock acts we’ve mentioned today are there on all the platforms – but the product seals the deal. There’s no right way – but having something that people like as the core of your business – That. Is. Vital.