Content + Communications Consulting
It’s seriously cool – everybody loves to see their name in lights. In this case, name in lights in a personalized video.
It’s clever as heck – you can download your name on the moon, and they are very tongue-in-cheek on the use of technology – and the perils of the “project.”
Francisco Rosales. Social Mouths. This guy is just plain neat – he helped us with the kicking Thesis theme trickout you see. But he says some smart things – like claiming that it’s NOT about the numbers in social media – it’s about actual connections.
Has that right brain/left brain combo that’s tough to find.
Visit his site and learn a little more about him here: Social Mouths.
Shelly Kramer. v3 Integrated Marketing. Straight-shooter – and would you want your marketing expert to be anything else?
And just about every time she opens her mouth on behalf of the company, it’s spot-on. (When she opens her mouth on behalf of herself, it’s snarky.) Her site is here and she’s also speaking at the 2011 Blissdom Conference.
Another cool thing about Shelly: well, earlier this year she called us out here at Area 224 HQ. Privately, suggesting we were in the process of doing something stupid. She was absolutely correct – and her direct but kind suggestion got us to change our thinking on the concept of Social Media Automation. (Some of it – okay, but must be done correctly. Lots of it, bad.)
Katie Felten. MKE Live. One thing that’s really likable about Katie – besides her energy, her devotion to an underrated town like Milwaukee, and her deep domain expertise in the LinkedIn category – is that she actually left a corporate gig to make this MKE Live thing work.
Which, in this economy, is really really counter-intuitive.
But it’s that sort of thinking – zig when others zag – that can really pay off. Worth seeing what she’s up to – on Twitter (@KatieFelten) and elsewhere.
Elizabeth Castro, Vice President, O’Malley Hansen Communications and Editor, The Communications Blog.
Social media trends in 2011 will reveal better ways to measure success (ROI) and impact. There is increased demand from companies, organizations and brands to show value and report impact. But the industry still struggles. Clients are always asking for “impressions” – some sort of number that proves they’ve been successful so they can keep budgets intact. I think we need to help decision makers see that social media efforts can’t be measured with one number, but that there is a more complete story that combines quantitative and qualitative information – and most importantly, analysis. We need to educate decision makers on a new, more sophisticated ROI model.
Brad Hanks, Chief Evangelical Officer, Connecting People With Success.
…location based services will be the default. Multiple site integration will be standard. Privacy issues will rise up again. Social media will have to show its value, and ROI will become the leading topic of conversation (and people will start to realize the “return” in ROI means different things to different companies/people).
This marks, if our addition is correct, our 27th webinar since the beginning of 2009. Cool, huh?
Oh, and this one shares Underground Strategies – nifty things that, honestly, it took us a lot of time, effort, and money to learn.
IN FACT – some of the tricks we’ll teach you will save you THOUSANDS. (Seriously.)
One more thing – price goes up to $49 after Monday night.
And every attendee gets the Underground Strategies E-Book, too. What are you waiting for – learn the things that the Big Boys (and Girls) are doing with their marketing – and how you can do them, too!
We’ve worked with dozens of businesses over the years – big and small, startup and established. Solo practitioners. Realtors. Insurance Agents. Etc. We’ve watched them make some mistakes – and we’ve made a few of our own, too.
We’ve kept track of some notables, and we’ve got the 5 Biggest Mistakes in Small Business Marketing.
You can download it here – it’s the type of stuff we share on webinars and in workshops, and people pay us for it. However, you can pull it down off our site, and we don’t even need your email address.
Area 224 Special Report – 5 Biggest Mistakes with Small Business Marketing
