We have seen the first deal from Groupin.pk. It. Is. Epic.
So we got the note today – after signing up what seems like ages ago and joining the ranks of the 75,000 or so who had signed up in the past 24 hours. (A figure they didn’t verify, but, in the interest of US-Pakistani relations, I’ll give them the benefit of the doubt.)
Here’s a link to today’s deal. Natasha’s Salon and Day Spa, Islamabad.
Well, let’s start with a few positives:
1. Don’t Know if Pakistan is Ready, But…
I’ll give the Groupin team a few points for starting with as much info as they possibly can. It’s a nail spa, you know what you’ll get, and it sounds like you could actually eat off the floors.
Note to my Pakistani friends: “eat off the floors” means the same as “very clean.” We Americans speak funny.
2. It appears to be a pretty good deal.
At the current exchange rate, you’re getting US$11.80 worth of services for US$3.54. So, factoring in the exchange rate, your 70% savings in Pakistani Rupees equates to 70% in US Dollars.
Note: I realize that should be obvious. But you never know.
3. These are probably the best types of services to try out. Right?
Not an expert on the Daily Deal space – friendly plug for our pals over at DealRadar, who follow this for a living – but it sounds like a good place to test market your offering if you’re Groupin. A spa or salon might be a better hook than a restaurant – plus, getting women on board first is one of the keys to Groupon’s success.
Now, for the negatives.
1. What’s next?
Given their history, we don’t know what the next deal will be. The last Groupin deal was on sugar. They appeared to have some success with it – but whether or not staples work better than destination is something that will remain to be seen.
2. Radio Silence.
We waited for quite awhile to get either a confirmation or a deal sent to our inbox from Groupin. We figured that, since we weren’t in Islamabad, we weren’t going to get anything at all.
So, when today’s deal arrived in our inbox, we were surprised. But what took them so long?