Ah, ha…think B2B companies can’t do “social media?” Meet Doug Garn.
CEO of Quest Software. Watch the video to get the background, then, after the jump (that makes us sound cool, but we don’t really have a jump here), let’s talk about why this is awesome.
Why This Is Awesome…
1. This is a subtle dig.
Really, making fun of a logo because it looks 1992? (And it’s actually from 1987?) Okay, but, do we have better things to do?
Subtly, the CEO (a/k/a my new hero) tells us this: I don’t know what you bloggers do for a living, but we’re so focused on creating a great product that, well, we really don’t care what you think of our logo.
2. “It’s on my surfboard.”
Maybe the greatest line in the whole video – though the LOL-worthy moment where they show an animated logo is also priceless – is when Doug Garn shows you his surfboard with the logo on it.
This is the whipsaw effect that video marketers are always looking for; and, in one fell swoop, he took this from “CEO who might be hip” to “this guy has a surfboard, he can’t be a goober.”
And you forgot what we were talking about. Bad logo? Old? Outdated? What? Let’s go surfing!
3. He’ll buy the blogger a cool watch.
Was he digging on the watch that the blogger owns? Maybe. Is he offering to buy a new one for the blogger? Yes.