It’s the oldest fortune cookie joke ever: insert the words “in bed” at the end of your fortune. So, should a mattress company “sponsor” it?
This is a brand accident waiting to happen.
Already, as of Sunday Night, March 13, 3800 people “like this.” And, if Instagram can get 1,000,000 users to take normal photos and make them all Polaroid-y and Olde Timey, then, Sealy must figure, why not?
This. Is. Potentially. Bad. News.
For, maybe, forever, the mattress universe has steered clear of stuff like this in their marketing. Sure, if you are IN the mattress business, you probably swap these sorts of one-liners all the time.
AND, we have always advocated TO brands that the brand is out of your hands – especially in this public, social media, app-driven world.
BUT, to equip people with the means to make a joke out of your own brand – to invite them to do so at your expense and, we fear, to dare people to cross the line – which they will, it won’t take long…
This is a brand accident waiting to happen. Agree? Disagree?
Lowbrow marketing is one thing. This, quite another. And a bad idea.