Before you say “Automation is Bad” when talking about Social Media Marketing, let’s dig a little deeper.
Confession: I have automated my social media posts. I will do it again. And here’s why…
Automation of Social Media isn’t a bad thing when done right.
Let’s get real for a half second: who really can spend 24 hours a day, 7 days a week on Facebook, Twitter and LinkedIn? I sure as heck can’t – and I’m pretty sure you can’t either. You can’t be everywhere at once, so what’s wrong with a little automated content?
Not looking for a Webster’s Dictionary definition of automation – but, instead, how about a show of hands?
Have you ever used Aweber? Get Response? Infusionsoft?
These are tools that automate your email marketing. They automate your response to people visiting your site and asking for more information from you.
Saying “Automation is Bad” is a Dangerous Blanket Statement.
Ever used a Facebook fan page, asked people to “Like” your brand, then turned around and sent them something automatically because they clicked the Like button? You’ve automated, dear friend. Don’t sound out against it unless you’ve never used it.
Some People Need to Build a Platform – Automating SOME of their Social gives them that chance.
Okay, I’m probably being a little harsh here – of course, there are some marketers and people who call themselves celebrities who automate every piece of content they have ever produced – more often than most of us floss our teeth, there seems to be a post coming from them, automated by one of the tools anyone has access to.
And if you have ever used an email system that says you’re going to send a message at a specific date or time – you, my dear friend, have automated.
One thing you can’t automate? Relationships.
Real, human relationships are built a tweet, a Facebook post, and an email at a time. Sometimes you NEED to automate parts of your social life in order to get to the point where there’s a fighting chance you’ll be heard.
So don’t Robocall your friends, pick up the phone.
Don’t blindly email those people you want to call friends – put pen to paper (or fingers to keyboard) and get in touch.
Don’t automate relationship building…build relationships through a good old fashioned combo of hard work and being a real authentic human.