Going Lots of Places? Or Nowhere at All?
There are days as an entrepreneur where the schedule is jam-packed. Phone meeting, another phone meeting, coffee masked as business development, emails, tweets, Facebook posts, and maybe another IRL meeting.
Then there are days where tumbleweeds blow through the schedule, crickets are in the background, and you’re left to your own devices.
Down time. Decompression. Vital for the entrepreneur.
Question, young Jedi: Where To Today?
It’s highly possible that, while you’re out there “connecting” – you may actually be going just about nowhere.
“Social Media” – we use the term with air quotes – create the opportunity to go around the world and back through short messages, friend requests, videos on YouTube, and a LinkedIn contact request or five.
But are you really “going anywhere?”
Social Media + Business Road Map = Chance to Get SOMEWHERE
Over at 12 Minute Marketing – where we invite you to become a better marketer with an investment of just 12 minutes a day, here’s a link to Sample Lessons for you – we try to instill the value of planning. Of Objective-Oriented Marketing. Of turning off the Twitter machine and actually figuring out what it is you want to accomplish.
Easier said than done – or is it?
You know why you’re on Twitter, on Facebook, on LinkedIn. You know what it is you want to accomplish those places, don’t you?
If you don’t, maybe that break in your schedule is just the thing you need.
Maybe the Road Map is in your head, but it should be on a white board, on a computer screen, in a notebook.
Maybe the destination is in sight – but the Construction Zone isn’t on the map.
Maybe you might run out of gas before you get there.
Maybe there’s value in pulling the car over at the next exit, grabbing a refreshment, looking at the wildflowers on the road.
Maybe.
Where To Today? Maybe the Answer is “Nowhere.” Because you have to chart your course first.
