Beer, Vermont, Branding, The Word Monster, A Trademark Lawsuit…

Capitalism, Free-Market Economy…boy, we could go on and on. In this case, though, here’s one side of the story about a small brewer in Vermont, a beer called “Vermonster” and a cease-and-desist order from a much larger company.

First, the video:

httpv://www.youtube.com/watch?v=kbG_woqXTeg

Now, what do you think? Does Matt, the guy in the video, go too far — risking everything to keep his name? Does the large company go too far — since it’s a different category (energy drink vs. beer).

And does Matt use video effectively?