What IS Area 224?

Believe it or not, we get the question all the time. As we near the anniversary (ahem, 02.24.09) of the firm’s founding, maybe we should explain how we got the name?

Simply, 224 is an area code here in the North Suburbs of Chicago. It’s an overlay area code – but it’s not just for mobile phones. The story goes that this part of town ran out of numbers quickly when 847 – which equates to “VIP” on the letters on the phone, look it up – was created. So 224 was ¬†launched, but not used all that often.


Random checkmark because why not?

More to the point here, we made a call once to a neighbor, from our own 224 number, and they asked if we were in Texas on business. No…

This got me thinking that part of my job – at the intersection of digital and traditional communications, social and mobile, PR and marketing – is to demystify concepts. “Area 224″ sounds mysterious. Reality: not that mysterious.

Same with communicating your message. Don’t overthink it.

We’ve launched and relaunched a couple times, had a few changes to the website, had to deal with a tech issue here and there. And we don’t blog like we used to…but that’s okay, since we’re working.

What IS Area 224?

So yeah, here we are – Area 224 is an integrated marketing communications firm that can work with you to help you better connect to stakeholders, better get your messages across, and better impact the bottom line.

Thanks for stopping by. Spin through the blog posts and let us know if we can help.

In Defense of the People Who Don’t Know Who Paul McCartney Is

Paul McCartney

I was going to call this “an open letter to…” but then I realized that I hate “open letters.” Anyway, let’s calm down for half a second. First, the background on this little Internet kerfuffle. Kanye West recorded a song with Paul McCartney. To be fair to both, and to you, our readers, I have […]

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Does Facebook Advertising Work?

Facebook Logo

Hi, Gentle Readers. We’re busy working on a couple other sites here at HQ. And, on one of them, we dig deep – really deep – on the “Should I Advertise on Facebook?” question. This originally appeared over at 10Kayear.com. We thought it might be more a propos for the readership here, so we’re sharing. […]

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How to Write a “What [EVENT] Can Teach Us About [DISCIPLINE]” Blog Post

Zimbabwe Dollars

In a past life, I was a blogger. I mean, a regular blogger who would write all sorts of posts and hope to get page views and, in turn, sell something. I still do that sort of work, with a bit of a different spin these days, but have decided to let others take the […]

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What Are You Working On?

meta fb

A dangerous question, right? Especially if you’re working “IN” your business, instead of “ON” it. Greetings.¬†Area 224 is back here in the blogosphere. So that answers the question, right? You ask us “What are you working on?” and we say “We’re working ON our blog.” If only it were that simple. It’s not. In fact, […]

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Tired of Giving? Give More!

First Church Tittle Chapel

I read a book that changed my outlook on life. And on business. On a recent trip to the Library, I picked up a book that quickly took over my weekend. First, a little about me, so you can put this all into perspective. I’ve been described as an “interesting” reader. I’m not sure if […]

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