Content Strategy?Welcome to the “Year of Content” (3rd Annual).
Glad to see you here. Step right up. Welcome.
Now, where’s your content strategy?
No content strategy? Well, you probably DO actually have a content strategy. You just haven’t articulated it yet.
You’re Your Own Content Strategy
Back when we were consulting with Realtors, circa 2009 (and a little in 2010), we used to tell them that we knew the three most important words in Real Estate Marketing:
Repurpose. Repurpose. Repurpose.
That thing you worked on last week? You remember it, the report for the client who was wondering what is going on in the East Side? There’s your content. Strip out the identifying info, massage the text and look and feel, make it VALUABLE. Repurpose.
You’re Your Own Content Strategy
Remember: the thing you are tired of talking about? It’s new to someone bumping into you for the first time.
All this web mumbo jumbo? “Engagement” and those dozen other words that mean totally different things in different industries?
It’s BRAND NEW CONTENT to someone else.
Know Who You’re Writing For, or Speaking With and How Often.
We figured this out on October 4, 2010. That’s when we said two things about this here site:
We will blog often.
We will share meaningful, valuable information especially for small business and emerging business marketing communicators.
Hey, whaddya know? A Content Strategy!
The result was a four-month whirlwind – more of everything: connections, relationships, leads, prospects, calls, random calls, sales calls, opportunities.
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