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Dec 01 2025

A Month of Content

31 Days of Content

It’s December 1. So I decided to issue a challenge to myself; and you can join in on the fun.

The challenge: Create Content Every Day. Each day, for 31 days. The entire month of December.

Throwing down a gauntlet.

There’s really no catch here: come up with something new, repurpose something old. Remember, “systems vs. goals.” Your mission is to create a “system.”

Hey, It Worked for Jerry…

As the story goes, Jerry Seinfeld decided to build a writing habit by getting a big calendar and putting an “X” on each day after writing. Once you see a series of X’s — first one, then two, then next thing you know it’s a week straight —you start to build confidence.

Then the process gets refined, you get better at what you’re doing, and you have even more confidence when you realize how much you can accomplish in 30 minutes. Then an hour. Then two hours.

Or, Borrow from James Clear

Clear’s book Atomic Habits sits nearby. It’s a great read — and one I wrote about in my August 16 edition of The Saturday List on my Substack — and one nugget has really stuck with me. This one:

I’ve faced challenges with this trying to build a habit of going to the gym or getting exercise; but just saying to yourself “Hey, I missed yesterday, so I can’t miss today” is often just enough of a trick to keep at it.

What’s Coming from Dave?

Good question: posts like this, sure, but also new stuff…and some “merchandising” of old content, too.

Like these: podcast interviews that a friend JUST told me “you should do more of these.”

While I line up the “more of these…” here are three of them:

First up, an October 17 interview with writer and professed music nerd Stephen Barrigar.

And this one, a few weeks later, with writer and blogger Jennifer Brown:

AND, why not a throwback: Jim Rogers, in February of 2021. (We both looked so young!)

How Will You Make These 31 Days Count?

Written by Dave · Categorized: blogging, Content Monetization, December, Distribution · Tagged: atomic habits, canadian steve, content, james clear, jennifer brown, jerry seinfeld, jim rogers

Feb 16 2011

You’re Your Own Content Strategy

Free Report
Content Strategy?
Welcome to the “Year of Content” (3rd Annual).

Glad to see you here. Step right up. Welcome.

Now, where’s your content strategy?

No content strategy? Well, you probably DO actually have a content strategy. You just haven’t articulated it yet.

You’re Your Own Content Strategy

Back when we were consulting with Realtors, circa 2009 (and a little in 2010), we used to tell them that we knew the three most important words in Real Estate Marketing:

Repurpose. Repurpose. Repurpose.

That thing you worked on last week? You remember it, the report for the client who was wondering what is going on in the East Side? There’s your content. Strip out the identifying info, massage the text and look and feel, make it VALUABLE. Repurpose.

You’re Your Own Content Strategy

Remember: the thing you are tired of talking about? It’s new to someone bumping into you for the first time.

All this web mumbo jumbo? “Engagement” and those dozen other words that mean totally different things in different industries?

It’s BRAND NEW CONTENT to someone else.

Know Who You’re Writing For, or Speaking With and How Often.

We figured this out on October 4, 2010. That’s when we said two things about this here site:

We will blog often.

We will share meaningful, valuable information especially for small business and emerging business marketing communicators.

Hey, whaddya know? A Content Strategy!

The result was a four-month whirlwind – more of everything: connections, relationships, leads, prospects, calls, random calls, sales calls, opportunities.

Your Content Strategy? It’s Waiting…

It’s YOU.



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Written by Dave · Categorized: brand communications · Tagged: content

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