Happy Friday. It’s been a productive an effective week here at Area 224 HQ. We could list about 1000 things that happened, including our article that appeared on Ragan.com, but instead we want to focus on one EFFECTIVE tactic for promotion of your business.
First, take a look at the video we just produced for Real SMM – our suite of Social Media Marketing tools for Realtors and Real Estate Professionals. Here it is.
Are we tooting our own horn here? You betcha. (We’d be crazy if we weren’t tooting our own horn, plus Seth Godin does it for Brands in Public, so why not us?)
I’ll let you pick apart the video if you like – production values, what’s with the guy’s haircut, did the host stammer, whatever.
The points behind this post are these:
1. Perfect is good. Done is better. This is one of my favorite quotes. Is the video promotion idea sitting in your head? Do you have a camera? Can you do some quick editing on a Mac? No excuses.
2. Approval processes be darned. Once small and mid-sized organizations realize that it’s easier to ask forgiveness instead of permission – and once management sees that you (front-line person, mid-level manager, whomever) are pretty good at delivering messages…well, they’ll let you do more of them.
3. Niche – You’ve Got One, Right? One mistake many make with videos is figuring that they are a failure if they’re only watched 10 times. Depends on the ten people watching them.
Some sites, we have to say, are much better at allowing you to target niches with your videos. We happen to like Metacafe for this: their keyword search methodology is really good for niche marketers.
Even if you aren’t a niche marketer, you can become one – and you should become one. An expert in a broad topic, such as Public Relations, usually has niche expertise about a specific industry they have a lot of clients in.
Now go make your video.