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Social Trends 2011… A Guest Post from Real Tech Guy Jonathan Rivera

Continuing our series on Social Trends 2011…We invited Jonathan Rivera to dive in – he works with scores of Realtors on their social presence. Here are his thoughts.

Jonathan Rivera
Jonathan Rivera

Jonathan Rivera, Real Tech Guy. (He also runs a Real Estate Referral Group on Facebook.)

If you want to get ahead of the curve, read this post and jump on these Digital Marketing trends.

Video: Â More people will have their own “TV Stations” online.  The cameras are getting better and cheaper. It’s getting easier to share and edit. And you may not even be thinking about this yet, but the new TV’s have web apps on them like You Tube.  That means every one of us has to chance to be featured in someone’s Living Room on the “First Screen.”

If there’s one thing I learned from the Influence Project, it was the power of video. People, just like you and me shooting videos that reach millions of other people —- just like You and Me.

Mobile: If you thought Social Media was a big deal, wait until you see what happens with Mobile. Did you know that over 200,000,000 people access Facebook mobile each day?

Mobile devices have been dubbed the “3rd Screen.” First you have your television, then your computer, then your mobile device.But which one of those can you have with you ALL the time? You got it, the “3rd Screen.”  But getting into that screen takes some planning and some content.

Social Search:  This is where the roads intersect between online networking and IRL (In Real Life.)  More and more we’re moving to a peer powered search based on your online Social Network.  People affiliated with you will find things that you have shared and found relevant.  Becoming the “taste maker” leads to more Influence.

SEO was about building content links.  Social Search is about building social links.

Social Trends 2011… Thoughts from Elizabeth Castro and Brad Hanks

Meet two folks from different walks of life: Elizabeth Castro is a PR veteran, Brad Hanks is in the Real Estate training world. Both “get” Social, so we asked their thoughts. And…

Elizabeth Castro, Vice President, O’Malley Hansen Communications and Editor, The Communications Blog.

Social media trends in 2011 will reveal better ways to measure success (ROI) and impact. There is increased demand from companies, organizations and brands to show value and report impact. But the industry still struggles. Clients are always asking for “impressions” – some sort of number that proves they’ve been successful so they can keep budgets intact. I think we need to help decision makers see that social media efforts can’t be measured with one number, but that there is a more complete story that combines quantitative and qualitative information – and most importantly, analysis. We need to educate decision makers on a new, more sophisticated ROI model.

 

Brad Hanks
Brad Hanks

Brad Hanks, Chief Evangelical Officer, Connecting People With Success.

 

…location based services will be the default. Multiple site integration will be standard.  Privacy issues will rise up again. Social media will have to show its value, and ROI will become the leading topic of conversation (and people will start to realize the “return” in ROI means different things to different companies/people).

 

Social Trends 2011… Guest Post from Gary Unger

Editor’s Note: We asked a number of thoughtful individuals to share their predictions for “Social Trends 2011…” We decided to roll with Gary’s first – since he was not only the first to respond, but we’ve known him for a couple years and he’s a really good guy. Here goes:

 

 

Creative Genius
Thanks, Gary

Social Trends 2011…Gary Unger, Creative Genius

Social Trends 2011 will look dramatically different.

Gazing into my murky yet occasionally brilliantly clear crystal ball, you’ll see some unexpected mergers, buyouts, bankruptcies, give ups, and technology expansion.

• Twitter will buy BrightKite so users can post pictures directly into Twitter instead of using third party sites.

• Twitter will also start putting ads on pages or forced into an account’s stream of friends posts. Ads each account will see will be based on algorithms of age, words used, friends, etc.

• That algorithm will kill the mass following trend. The more people you follow the more ads you’ll get because of the variety of people you follow. So people will cut down on how many people they follow.

• MySpace will give up trying to compete as a social network and become a media promotion site. Meaning if you are a band, movie maker, internet radio, podcaster and even webinar host MySpace will be for you.

• MySpace will be less social, more promotion.

• MySpace will then be bought out by Citrix.

• Facebook will limit friend amounts to 1000 unless you are a celebrity.

• Facebook will force people with more than 1000 friends to a modified fan type page.

• Facebook will become the next Microsoft in respects to viruses, worms, denial of service attacks, monopoly lawsuits, antitrust suits, and the whole love/hate relationship

• Facebook will be forced against its will and corporate heads’ personal political leanings to be less vocal about who it supports.

• Facebook will be the next polling place for the media to use as to how many people voted and likely winners.

• Plaxo will file bankruptcy

• LinkedIn will quietly keep plugging along and dominate the business network.

• LinkedIn will allow a section for “media coverage” a place on your profile where you can post any media coverage you have received.

• LinkedIn will develop its own internal “twitter” app where business can update sales, travel, product launch, etc.

• LinkedIn will develop its own webinar hosting site.

My major predictions for 2011

• The NFL will allow sponsored tweets from coaches (well maybe their assistants standing next to them will do the typing) live during the game

• Televisions will come with keyboards and built in cameras.

• Televisions will come with social media apps built into them. And will have the option of letting others automatically know what you are watching. ….which could be a bad thing.

• Translation software will be built into social media so native only speakers can read, talk or type with foreign only speaking people across the globe.

• Webinars will outpace social media as a marketing tool.

All that to say these predictions will cause certain trends in the social networking realm, mainly massive amounts of “unfollows.” People will begin to unfollow companies because while it is one thing to be associated with a brand, like wearing its T-shirt, having them send me contest invites and requesting free feedback to their benefit and not ‘mine’ will be less enticing. I’ll wear the T-shirt, just don’t call me everyday/week mentality. This will cause many companies to close most if not all their social media sites and or departments –layoffs in an already slow economy. Other unfollow trends will result because of third party needed apps. The reason being that if “I need an app to insert into my social app to track only the people I want to follow, I might as well just not follow those other people.” The only exception to having or following lots of people will be news sites. The news will want to follow as many people as it can so that it can get news stories first and from a variety of free sources. Also, news in general will be the dominate poster of tweets, updates, etc. Individual postings will drop.

….that and zombies will settle the moon.

To find Gary, visit his site at garyunger.com.

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