Meet two folks from different walks of life: Elizabeth Castro is a PR veteran, Brad Hanks is in the Real Estate training world. Both “get” Social, so we asked their thoughts. And…
Elizabeth Castro, Vice President, O’Malley Hansen Communications and Editor, The Communications Blog.
Social media trends in 2011 will reveal better ways to measure success (ROI) and impact. There is increased demand from companies, organizations and brands to show value and report impact. But the industry still struggles. Clients are always asking for “impressions” – some sort of number that proves they’ve been successful so they can keep budgets intact. I think we need to help decision makers see that social media efforts can’t be measured with one number, but that there is a more complete story that combines quantitative and qualitative information – and most importantly, analysis. We need to educate decision makers on a new, more sophisticated ROI model.
Brad Hanks, Chief Evangelical Officer, Connecting People With Success.
…location based services will be the default. Multiple site integration will be standard. Privacy issues will rise up again. Social media will have to show its value, and ROI will become the leading topic of conversation (and people will start to realize the “return” in ROI means different things to different companies/people).