I’ll say it again: most Realtors are pretty bad at Marketing.
The reason is that they’re spinning their wheels with tactics (refrigerator magnets, email blasters, being “social” without a point) and not figuring out why the heck they’re in business in the first place.
They’re oftentimes trying to be something they’re not: like an expert on interest rate trends, or someone who can help you go green with your new home.
Which brings us to Pabst Blue Ribbon.
An iconic beer that fell upon hard times but made a renaissance. Big Time Renaissance.
Thanks to knowing EXACTLY who they are. The value brand your Dad drank back in the day. Inexpensive. Old School. Not to be ordered at a hoity-toity place of business.
Realtors: Are You Trying to be Something You’re Not?
That’s right, I’ll say it – there’s a reason that some Realtors are effective marketers and others, well, not so much. It’s not having the killer social media presence, it’s not having a keen understanding of how interest rates impact the local economy. These things can be important, granted, but the real reason is playing to their strengths.
Our Webinar from Friday, on Personal Branding for Realtors (copy of the slides below), centered around how to find out what your strengths as a Realtor are.
This could work for just about any marketplace — the local coffee shop is never gonna be Starbucks.
As a Realtor, know where your strengths are and your marketing strategy should play to those strengths.