Waxing nostalgic on a Friday…
Back some 20 years ago, I was returning from college for Thanksgiving weekend. Took a plane, and we left Syracuse bound for Cleveland, then Northern Indiana. The first half of the flight was fine. It’s that second half that was rocky – something about the weather conditions, flying over Lake Erie, and a choppy, choppy ride.
Then: a bolt of light and a nice, loud, explosion on the right side of the plane.
It wasn’t until maybe 10 minutes later when the pilot came on and said “this plane was hit by static discharge, but all planes can handle static discharge, so there’s nothing to worry about.”
It wasn’t until I landed about an hour later that I was finally able to get the real story:
The plane had been struck by lighting.
Lightning is scary stuff, it’s not nice to fool with Mother Nature, and all that…but this has stuck with me for years – a not-so-pleasant experience for us, but the pilot in charge had everything under control. And the system in place – the plane and its engineering marvels – handled the lightning strike as if it was another day at the office.
So, are you prepared?
Is your Marketing Plan capable of withstanding Static Discharge?
We’ve pointed back, again and again, to the value of the SWOT Analysis in any business planning. Strengths. Weaknesses. Opportunities.
Your business might not get struck by actual lightning tomorrow – but you could run into a bump in the road, positive, negative or just plain goofy.