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Poseurs

Feb 24 2012

Your Fill In The Blanks Social Media Bandwagon Blog Post

Last year? Quora. This year? Pinterest. What’s Next? Doesn’t Matter: All you have to do is copy and paste what’s here, and fill in the blanks once the next new thing arrives. You’re welcome.

Joyous Social Media Users
Photo courtesy lightruth, used with CC license.

There’s no question that [BLANK] is the hottest thing going in social media right now. After its launch [6 MONTHS AGO, 6 YEARS AGO, LAST NIGHT], [BLANK] is attracting the attention of brands, venture capital firms and even the President [OF THE UNITED STATES, OF RUSSIA, OF MY LOCAL SOCIAL MEDIA CLUB CHAPTER].

We took a look at the inner workings of [BLANK] and we like what we see – there’s a reason for all the buzz! In fact, Social Media [GURUS, NINJAS, ROCK STARS] from [CITY] to [OBSCURE CENTRAL EUROPEAN NATION] are all jumping on the bandwagon.

So, should you join them? Well, here are some tips before you [GET STARTED, SELL AN EBOOK ABOUT “BLANK”]:

1. Don’t Ignore the Other Networks

“[BLANK] should be part of every brand’s social media strategy,” said [EXPERT, GUY OFF THE STREETS, SIMPSONS ANCHORMAN KENT BROCKMAN]. “In fact, the way it seamlessly connects with other networks, I can’t imagine life as a brand marketer without [BLANK].”

And, with the backing of [GOOGLE, MICROSOFT, THOSE GUYS WHO GOT INVESTMENT FOR THAT ONE THING], you can bet that [BLANK] will become part of the social media fabric for years to come, meaning that it will be another tool in the arsenal – and your experience [BLANKING] will integrate well with your experience [FACEBOOKING, TWEETING, QUORA-ING].

2. No Matter Your Industry, Learn From Others Who Use [BLANK]

Just last night, [WEBSITE] reported that a Not-for-Profit used [BLANK] with great success. “We [BLANKED] and, while we were wary that it was a bunch of hype, after [BLANKING] we totally love it. And, two people came up to me [AT AN EVENT, ON THE STREET, AFTER SEEING ME ON THE TODAY SHOW] and said they saw our integrated, strategic [BLANK] presence and planned to [DONATE, COME TO OUR EVENT, WATCH THE TODAY SHOW AGAIN].”

Pinsanity
Guess which camp we think Pinterest is in?

3. Even if [BLANK] Goes Away, Have Fun [BLANKING]

The founders of [BLANK] admit that they’re a little surprised by the attention. “I remember the early days of our startup [6 YEARS AGO, 6 MONTHS AGO, LAST NIGHT], when we wondered if anyone would [USE IT, FUND IT, GIVE US $200 MILLION DOLLARS]. But we stuck to it – we were committed to our dream, and, even though Mom and Dad told me how awesome we were, we knew that, until we had [A TECHCRUNCH POST, 25 USERS, JEREMY LIN’S ATTENTION], we weren’t going to make it. Now, though, we’re convinced – this will be huge.”

As with any emerging technology, there’s always some hype. But, if you use this template, you, too, can post about what [BLANK] is doing.

Have an awesome time [BLANKING]!

 

Written by Dave · Categorized: Bacon, Buzzwords, Poseurs · Tagged: Linsanity, Plaxo, quora

Jan 14 2011

Stamping Out Social Media Poseurs in 2011

Thanks, Stanford
This nice No comes from recycling.stanford.edu
Remember last year when we went on a mission to “Stamp Out Social Media Poseurism?”

 

Well, for 2011, we thought we’d shorten the list quite a bit – there are still some traits that drive us crazy, and we’d love to see these types of behaviors curbed. For instance:

 

  1. Auto DMs on Twitter. Yes, we realize you like to thank us for following you. But do you have to send a message that links to some “make money on autopilot” system?
  2. Social Media “Ninja” or “Guru” or “Rockstar.” We will keep prattling on and on about how much we dislike those terms until you, the populace, stop using them.
  3. Anyone who has all the answers. I’d love to see someone who had all the answers last year at this time tell me that s/he can master Instagram. Or that Angry Birds is the key to any successful campaign.
  4. Social Media “Experts” who haven’t read Groundswell. This book should be on your desk or nightstand. (If you want to argue about this book vs. Wikinomics, we’ll cut you some slack.)
  5. Bloggers who don’t share. You know who you are – we won’t single you out. Instead, for instance…let’s point to a few who do. In 2010, we interacted with Chris Brogan, Danny Brown, Gini Dietrich, Francisco Rosales and Scott Stratten. All have blogs with tons of traffic. All could conceivably be way too busy to comment on a post of ours, or answer a Q&A, or respond to a direct message with a direct message that they obviously wrote. But all five of those did that with this little old blog here.
  6. Autopilot Systems. If you haven’t figured out by now, this whole thing is a process. Pushbutton systems don’t work. Even the best ebooks on any social media marketing system take time to investigate the ins and outs.

So…While we didn’t stamp out Social Media Poseurs altogether in 2010, we made strides, we think.

What did we miss? What drives you nuts?

Thanks, as always, for reading.

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Written by Dave · Categorized: Poseurs · Tagged: poseurs

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