Here’s a smattering of the mail we receive. We’re calling this “Questions from the Mailbag,” even though our mail does not arrive in bags. Anyway:
Dear Area 224: We couldn’t make your recent “Lame Marketing is So Lame” webinar. Can you give us a synopsis?
Sure.” Don’t be Lame.”
But seriously, one way to avoid being lame with your marketing is to avoid having a lame product or service in the first place.
One of the folks we’ve met along the way to our book called “Nichification” is this guy – http://www.drinkthc.com – whose product is the opposite of lame. And his marketing is pretty clever.
If you don’t have a product that provides value that people will pay for, then you may not want to spend your time on marketing. Spend your time on developing a better product. And on unicorns.
Dear Area 224: Where is “Area 224?” Is it some sort of mysterious alien landing place?
Area 224…sounds mysterious, which is part of the point. But it’s really named after an area code – one that overlays the North Shore of Chicago.
This is the second most common question we receive, right behind “why would you name your firm after an area code?”
(If you want to know more about area codes in North America, this is one of the best sites. http://bennetyee.org/ucsd-pages/area.html. Also pops up early on if you Google “area codes.” )
Dear Area 224: Great site, that area code one. What other sites do you recommend for those who want to be uber-productive?
The list starts and ends with http://e.ggtimer. If you’re not measuring how much time you are spending on various tasks – how long it takes you to write a blog post, how much time you’re spending to respond to DMs on Twitter, etc. – then you’re probably wasting valuable time. The Egg Timer will change your life.
Dear Area 224: Are we there yet?