blogging

Oct 04 2011

Creating Buzz That’s Out of This World

As you’d expect from this site, we bring together a couple elements in a post about Integrated Marketing…

More than a Logo

Okay, we’ve talked about brand and messaging and how important it is to get people talking about you. We’ve also talked a lot about effectively using social media to support that goal. And, because so many of you asked us to help you do all of that, we created CloutReach.

I’m not pushing product here. Many of you don’t need someone to help you. If you do, find someone you trust who can help.

90 Days?

The other day, someone asked me what the 90-day ROI is for CloutReach. My reaction to that?

“A+ for thinking ROI and F- for thinking that integrating social media with your traditional marketing communication is something you can do for a few months and then quit.”

Let me say it again… You want people talking about you!

Take a look at the video we’ve embedded below and its Starbucks “plug” (http://12mm.co/aliengirl). How great would it be to find someone talking about your brand like this?

Lower Case "T" Stands For...

The use of social media isn’t a passing fad. We’re not going to suddenly stop talking about our likes and dislikes and our customer experiences. If anything, we’re all just starting to speak up, and we’re going to get a lot noisier.

So, once you’ve got the hang of using social media communication holistically and integrating it into your overall marketing strategy, stop paying us to do it with you through CloutReach, but don’t lose focus on the need to have people continuing to talk about you.

See you. I’m off to Starbucks…

Want more information about CloutReach, or 12 Minute Marketing, or how everything we’re doing at Area 224 can potentially help your business? Use the links above, or get in touch with us using the Contact Page on this site.

Jul 26 2011

Revisiting Your Mindmap

What ARE You Doing?

Some days, you’re gonna feel like you are spinning your wheels. Are you a blogger, or a business person? Are you a writer, or a developer? Are you launching things, or taking care of things long since launched?

Yeah, this sounds like us, too.

Here’s one tip: the Mindmap.

Go here: FreeMind Download Page.

Start figuring out what you’ve got to work with. With EVERYTHING.

For us:

What domains do we have, even the dormant ones?
What content have we developed that’s sitting on the shelf?
Where have our leads come from – what lines of business do we potentially have?
What are the relationships that we need to nurture, to grow?

Set aside an hour. Lock the door, turn off the mobile phone, get rid of all distractions. Go to it.

And, if you’ve done one, go back to it at least once a month.

Which is where we’ll be for the next hour.

Jul 21 2011

Blogging Basics – Part Six

We keep going with our Blogging Basics series. This is Part Six – Dave returns to talk to you about success.

6 Ways to Increase Your Blog’s Success Rate

Blogging isn’t as easy as some would like to lead you to believe. It takes time, commitment, a penchant for excellence, and the guts to make it happen. It doesn’t happen overnight and you will likely not be a blogging superstar anytime in the near future. However…

There are a few things that can help you exponentially as a blogger to become the type of blogger that makes some serious noise. I’ve laid them out below, you can choose and implement at your leisure. Whether you’re new or already have an established blog, these practices can help you.

Create a Plan of Attack

Sorry but blogging just for the sake of blogging won’t sustain over the long-term. You’ve got to have a plan with an end goal in mind or you are doomed for failure. You wouldn’t start a business without some sort of loose biz plan at the very least. You wouldn’t start a marketing campaign without a solid strategy in place. Why then would you start blogging without a blogging plan? Outline a goal, create a plan, stay the course.

Create Remarkable Content

Not just good content, not just great content, but remarkable content. Do it as much as you possibly can and strive for excellence every time you hit publish. Write with your readers needs in mind and ask yourself with every piece- “Does this article provide value to my reader”? If your answer is yes, well done. If you aren’t sure, reassess.

Create an Editorial Calendar

More and more blogs are adopting the style of magazines and creating editorial calendars to plan their blog content. It’s much easier to write remarkable stuff when you have a clear picture of what you want to talk about. Creating an editorial calendar can help you map out your content direction for months at a time and help you create content that is fluid and cohesive and builds upon itself with your readers. This in turn keeps ‘em coming back for more. (NOTE: We believe in this wholeheartedly; it’s one of the things we talk about over at 12 Minute Marketing.)

Optimize, Optimize

For search engines that is. Yes the main goal is rockin’ content that delivers on value. But that doesn’t mean neglect basic SEO principles to further grow your blog’s audience. Things like catchy titles, using H1 and H2 tags within your content, anchor linking, internal linking, meta data, keywords in your content, etc. All of these things contribute to great content that the search engines also love. That means more readers for you!

Use Some Personality

No one likes to read dry, boring, interesting as dirt content. I know I don’t, do you? Think of your favorite bloggers. Are they boring in tone and style? Or do they make an impact as you read? Make you laugh? Inspire you? Motivate you? A good blogger will experiment and find their “voice” that resonates the most with their readers, and then write content in a way that engages them thoroughly.

Get a Little Friendly

OK not THAT friendly. But do allow a bit of transparency to shine through on your blog. People want to know who they are reading. They want to connect a face with the words. They want to get to know the person they are taking advice from. So be transparent, create an informative about page, use a nice, friendly picture of yourself easily found on your blog, and let people get to know the real YOU. You readers will thank you!

What has worked for you? What did we miss? Let us know in the comments.

Jul 20 2011

Blogging Basics – Part Five

Back to Rick Strater as we continue our Blogging Basics Series. And, since he’s the Co-Creator of 12 Minute Marketing, good enough time to talk about Promoting Your Blog.

Marketing Your Blog – Promotional Basics

Marketing your blog is actually easier than marketing a static website. This is partly due to the structural nature of the blog, and partly due to the fact that there are more promotional opportunities available than for static websites.

There are many marketing options you can explore – and then you simply decide what works best for you, and stick to it:

Guest Posting

This is the process of placing articles on other blogs with a link back to yours. Probably one of the most effective ways of driving visitors to your site, placing guest posts will allow you to be seen on blogs that are quite busy, allowing you to cash in on their authority that has already been established.

It is a very simple, yet effective technique that can – depending on the blog where you place the post – drive large numbers of visitors to your blog.

You can also find ezines related to your blog’s niche, and offer to write articles for them in return for the exposure. This way you will also be able to cash in on the reputation of the ezine publisher, and the relationship that he or she has with his or her list of subscribers. Same idea, different medium.

RSS Automation

This is where you submit your blog’s RSS feed to your Facebook and Twitter accounts for instant exposure to your followers and friends. This can easily be accomplished by using a service called “Twitterfeed“. Additionally, you can submit it to Feedburner – a service from Google that will re-distribute your blog’s feed to a number of different destinations.

Social Marketing

This is often marketing on forums and social groups – by contributing value to any conversation, it is possible to showcase your expertise to people and by extension lure many of them into exploring your blog. Don’t just leave a comment and move on, but become involved in the conversation. The more you do, the more opportunities you will have of being noticed, and attracting people to your blog.

Blog Commenting

Placing comments on other blogs can be effective – or not – depending on how busy the blog is, and how soon after the actual post you can place your comment. The sooner you comment, the better the chance that it will be seen by a lot of people, some of which will translate into visitors.

Don’t waste your time commenting on blogs that have very little commenting action… you want to see a minimum of at least a couple comments on any given post before adding that blog to your commenting schedule – or you’ll see very little traffic from it.

Warning

Don’t even think about using traffic exchanges. These are frequented by people simply looking for more traffic to their websites, or opportunities to make more money. If your blog targets any of these, create a simple landing page, and funnel them from there. Most people using traffic exchanges do not really want to work hard to view any page – they just want to run up some credits and get some traffic of their own. Really a colossal waste of time in my book!

There are many more options you can explore however – like videos, distributing documents, etc. Depending on the niche of your blog, some techniques will work better than others. You will simply have to experiment and keep the ones that work for you, throw out all the rest.

At the end of the day, it’s all about effort versus reward and taking daily actions to promote your blog.

So how will you market your blog today?

Jul 19 2011

Blogging Basics – Part Four

Will It Stop? NO! We continue with Blogging Basics by talking about…Niche vs. Authority. Dave’s at the mic again.

Niche Blog? Authority Blog? Both? Neither?

The question of niche blogging versus authority blogging faces many new bloggers.

On one hand you might want to simply get something going that will make you some money, the sooner the better. On the other hand you might want to do something bigger that will last, make an impact, and not allow you to “outgrow” your project.

Creating an authority blog is a long-term project. It is about presenting yourself as an expert in your field. It takes time and effort to establish, but the rewards are great. To create an authority blog you will need to create loads of content over time, and some of it will have to be outstanding.

You will have to consistently provide good quality content, and connect with other bloggers for additional exposure. Getting your blog ranked well in Google and other search engines will take time and effort, since you will be up against some stiff competition from established marketers.

If you should decide on the “blogging for money” niche for instance, you will be up against people like Darren Rowse from “Problogger“, and Yaro Starak from “Entrepeneur’s Journey”. While it is not impossible to break into the market, it does present a challenge, especially for someone with no prior branding campaign.

On the positive side, however, authority blogging allows you to choose your field of blogging according to your own passions, or at least according to your own interests.

This means that at least it is unlikely that you will tire any time soon of writing about topics related to your blog!

On the flip side, creating a niche blog is easier. Unfortunately, it is also somewhat limited. There is only so much that you can write on any given topic, after which it can become difficult to come up with new ideas for content.

To make it worse, you might even tire of writing about the subject along the way, making it a drag to carry on in the first place.

But a benefit is that it is easier to rank well in Google for a niche blog. Since it is written for a very specific type of target customer, the blog can be created around the needs and search engine searches of these potential customers.

Additionally, due to the lesser amount of work involved, it is possible to maintain a couple of these niche blogs, and have more than one stream of income. Whenever you tire of any given topic, you are also free to sell or “flip” your blog, and start something new.

If you built an authority blog, on the other hand, it would be harder to let go of something that you put so much work into, and it would also be harder to sell something with which you deliberately have branded yourself.

At the end of the day, though, it all boils down to your own expectations and preferences. If you get bored easily, you might want to consider creating niche blogs. There are many marketers who specialize in creating profitable niche blogs, and that is their sole business model. They create a string of small, profitable blogs and outsource the maintenance of them, and they are happy with that.

Which direction appeals to you the most?

BTW, don’t hesitate to check out what’s going on at 12 Minute Marketing. We’re in full launch mode. Love to have you join in!