• Skip to main content

Area 224 Ltd.

Content + Communications Consulting

  • Blog
  • Meet Dave
  • Services
You are here: Home / Archives for Dave

Dave

Dec 25 2025

The Christmas Message

It’s Christmas 2025.

In Bethlehem, the birthplace of Christ, things are returning to normal this year. The past two Christmases, there were no traditional processions, no celebrations of Christmas; the Hamas attacks of October 7, 2023 made that impossible.

War continued. Christians, who are in the minority even in Bethlehem itself, would celebrate Christmas quietly.

Bethlehem has nearly 30,000 residents, and nearly all of them rely on tourism, especially this time of year. It’s impossible to have measurable tourism income during a war.

At long last, there’s a cease fire in Gaza; the war, hopefully, is coming to an end.

A Christmas Truce

Christmas 1914 was the last time there was a significant war that had a Christmas Truce. World War I — “The Great War,” until another, larger, greater war forced it to adopt a Roman numeral — went on pause for a day. Imagine that: soldiers put differences aside for a day, shared pleasantries, even played soccer together. It sounds unbelievable.

As the Imperial War Museum tells us in this video, it…happened throughout the Western Front.

It seems differences could be put aside, even if it’s only for a day.

‘Unto Us A Child Is Born’

Interestingly, the popular scripture verse is from the Old Testament, from Isaiah Chapter 9, verse 6:

“For unto us a child is born, to us a son is given, and the government will be on his shoulders. And he will be called Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace.”

Call it foreshadowing, or prophecy.

In Bethlehem, 2000-plus years ago, the Christ Child arrived in a manger. Shepherds watched over Mother and Child; wise men came from the East with gifts.

In 1914, in Europe, war paused, ever so briefly, with hopes for peace.

Today, in Bethlehem, and throughout the world, may the birth of Christ bring you hope, and may it bring us all peace.

God Bless.

Written by Dave · Categorized: December

Dec 24 2025

On Christmas Eve

Growing up in Northern Indiana, our Christmas Eve tradition was rather simple. We rotated each year between Grandma’s, Aunt Dorothy’s, and our house. Roll in at around 3 or so and have food and drink and make merry and all that. It was a great tradition that, in retrospect, we were blessed to have; with families getting smaller and people having kids later in life — often after they’ve moved away from where they grew up — for many, those days may already be gone.

Aunt Dorothy and Uncle Dick had six kids; because of an 11-year age gap between Dad and Dorothy, my youngest cousin had several years on my brothers and me. But there were six of them, and they were the only cousins in town in the 70s. (We had other cousins on Dad’s side in Florida; and, on Mom’s side, some out of town and some that would arrive in the early 80s.)

Six kids, plus the three of us, plus aunts and uncles, plus Grandma. 14 by my count, though there may have been a cousin’s girlfriend or boyfriend in the mix somewhere.

I can’t tell you the order of things — did we go from Grandma’s to Aunt Dorothy’s to our house then begin the rota again? — but I can tell you that the 1978 edition was at our house, because I have vivid memories of a placekicker named Mike Michel for the Philadelphia Eagles missing a field goal attempt and the Eagles losing to the Atlanta Falcons in the NFL playoffs. (I felt bad for the guy; and this is before I grew up and learned about how Philadelphia treats its sports figures when they make a mistake. I have since learned that he was also the punter and was ill-suited for the placekicking job, but when one of the Mike-Mayer brothers gets hurt, you do what you have to.)

I digress.

This Christmas Eve tradition started during my Santa-believing days, so the festivities served as the precursor to the whole coming-down-the-chimney routine; the festivities — and the rota — continued until Grandma passed away in 1985, so we had a decent run.

Our House

Hosting on home turf was, at the time, sorta special. I would spend all day anticipating everyone’s arrival. Once they got to our house, we could eat — mostly some sort of heavy appetizer, if I recall correctly, but there wasn’t really a main course — and there would be inevitable card games that would not involve the kids. Wiezen? Sure, kid, when you’re older. (Once we figured out Euchre, though, all bets were off.)

Aunt Dorothy’s House

Aunt Dorothy’s house was fun because it was packed with activity that can only come with middle- and high-schoolers; add the fact that five of the six were boys — boys who had an annual tradition of fashioning some sort of super-bike out of multiple bicycles, thus necessitating a ladder to get on the seat and it has to be seen to be believed — and my brothers and I were usually in awe.

Grandma Was the Glue

Christmas Eve at Grandma’s, though, was the most memorable.

I can still tell you the layout of her house, inch-by-inch. There was always the “davenport” that we’d sit on — never a couch, always a davenport — and there was that hexagonal side table, the one my younger brother could fit inside of. (He put himself there, we did not roll him into a ball and put him there.)

There was the recliner — Grandpa’s chair, the one he loved, the one he died in months before I was born — and it could lean so far back the Craftmatic people were jealous.

There were the encyclopedias — the ones I asked for when Grandma passed away — with letters and newspaper clippings tucked inside. (I still have them.) There was that music box thing that had the string you pulled and it played a song that I can’t name…but if I heard it, I’d know it.

There was also that mystery factor: did my Dad actually LIVE HERE? Yes, when he was a kid. Wait, he slept in THAT room? It was pretty small. And so on; questions that are sensible when you’re 8, and then you kinda understand how things work, not worth discussing.

Grandma’s Tree

BUT, really, the standout was the tree. Grandma’s Tree. Bold, italics, all caps.

A small, ceramic tree, but worthy of its stature.

It would be the centerpiece of the living room. It would plug in and light up and we would put what few gifts there were under that tree; Grandma liked to give out envelopes of cold, hard cash — WE LOVED THAT — and the only other gifts exchanged were between my parents and Grandma, my Aunt and Uncle and Grandma, and anyone with a godparent in the family (thus excluding my older brother, whose godparents were Dad’s buddy from growing up and his wife).

So the tree served its purpose. And it was glorious.

Turns Out…

I’m pretty good with details, but wasn’t 100% on this one: Mom had taken a ceramics class and learned how to make things like…miniature Christmas trees. So she made this particular tree as a gift for Grandma — whose December 2nd birthday kicked off our birthday month — and that meant she wouldn’t have to worry about putting together a large plastic one like ours.

And where is it today?

Mom’s house. Serving as the centerpiece.

Flash Forward A Few Years

When my own kids were growing up, our Christmas Eve traditions were different and much more random; the Methodists didn’t hold services on Christmas Day, so Christmas Eve it was. Younger kids would enjoy the live animals at the earlier service; when the kids got older and we were in town, we’d hit the later service.

Now, things are even more random just about everywhere: Gen Xers like us might have a kid or two home, a kid or two in college, and have to juggle multiple things. A kid or two may work Christmas Eve — nothing wrong with time-and-a-half — and last-minute shopping has given rise to stores staying open later than we remember. (Or is it the other way around?)

My Hope for Christmas Eve 2025

Grandma’s house also had another staple: a little curio thingy that looked like a book that was permanently opened to a page that read:

“Make new friends, Keep the old. One is silver, The other gold.”

As we build new traditions, move from job to job, town to town; or as we find ourselves looking around and wondering where the traditions went, and how to build new ones…

May you find Grandma’s Tree. Or something like it, something that you can hold onto and that can bring you joy.

God Bless.

Written by Dave · Categorized: Essays

Dec 23 2025

GEO vs. SEO — A Primer for Marketers

Welcome to the new world of marketing and public relations. Out with tradition and in with…machines?

We’ve had a few tongue-in-cheek posts here about using Artificial Intelligence for good and not evil. And we have also had some fun with it, at least when we decided to generate really absurd images.

But AI is everywhere AND it’s taking the jobs away from marketers and PR pros. Right?

Not…exactly.

Something New to Learn

Remember keyword stuffing? Trying to outfox the Google machines?

Search Engine Optimization, it seems, was the way to go for the longest time: you want to “rank highly in search engines” so you configure your pages in such a way that it’s easy to show up for certain terms. You write your blog posts in the same way: hoping to be seen as a thought leader by sounding smart, but not sounding like you’re obviously TRYING to sound smart. Art AND science.

SEO was both easy — Don’t overdo it. Act naturally. Write like you talk. But also understand what keywords you need to rank for and be able to talk about SERPs. — and hard — Why do the keywords always change? Why are these consultants so expensive? Why does Google always change the rules? What about Bing? — but it was something that you had to do. And often you had to put in a lot of effort to get tiny results.

Marketers could do it, though: smart and savvy PR people could either add SEO to their toolkit or outsource it to a firm that they trusted.

BUT…AI…changed the game. It’s not about search engines but generative engines. SEO now works side by side with GEO.

Generative Engine Optimization Defined

GEO is the process of maximizing your content so it is found by the AI-driven tools — like Gemini, ChatGPT, Claude, or Copilot — so that your service shows up AND helps to explain what people need to know about the subject.

The point now is that you don’t go to Google as much as Google sends its AI search capabilities straight to your computer or phone. And you don’t hit up Bing as much as Microsoft’s Copilot AI machine tells you what’s happening. And so on…

So…what’s a marketer to do? I have three ideas for you:

1. Start at the Finish Line

In a post last week on the blog — you can check it out here; scroll all the way down for the bullet points that would call a meeting a success — we talked about starting at the finish line when you have a meeting.

Same process here: if you start at the finish line, you have already accomplished what you set out to do. The question is, what are you setting out to do?

Let’s say you’re an insurance company and you want to get the prospect aware of your policies for D&O and E&O coverage. As opposed to just coming out and saying “Call XYZ Insurance for the Best D&O and E&O policies” you have to explain what they are. So, yes, that means you’ll probably have to spell out D&O (“Directors & Officers”) and E&O (“Errors and Omissions”) and showcase not necessarily why XYZ is the best but what these things do for a company.

That might even have to include boilerplate language that’s typical of each coverage; because, let’s face it, that’s already out there.

Which brings us to point two:

2. It’s About Thought Leadership…NOT Keyword Leadership

Let’s continue with our insurance example…A “keyword leader” isn’t a thing.

A “thought leader,” however, is a thing. So considering the fact that your company has this particular expertise, you’re going to want to do a lot more than just keyword-stuffing.

Think about it this way: you’re an insurance leader and you’re asked to talk about D&O and E&O insurance at a conference. You have a set amount of time and you have key messages you want to get out there. Put those to paper and that’s your thought leadership.

More conversational — of course you have to have the boilerplate language in point one above — and make it like you’re trying to answer the question on the mind of the audience.

3. Write Better Content

Here’s the “DUH” moment that a lot of people miss. This particular post was created entirely by hand. It looks like it was written by a person because it was…get this…written by a person.

AI is getting better at creating content that sounds natural, but it’s not there yet. It has to rely on the content that’s out there so that the large language models can learn what sounds sensible and what sounds stilted and computer-generated.

Sure, it’s easy to go to any of the AI platforms and just ask for content about a subject, but, if it’s a subject your business cares about, it’s going to be better long-term for you to create the content you want to see.

The Oversimplified Bottom Line

SEO: Keywords. Lots of keywords. Lots of work. World is changing, though.

GEO: Write longer form content that sounds like it’s from a human. Take your time and make it good, and write like the thought leader you are on the subject you understand.

Written by Dave · Categorized: AI · Tagged: GEO, SEO, Thought Leadership

Dec 22 2025

Songs You May Have Missed in 2025

Yes, I listen to a ton of new music. And I talk about it here.

There was the Top 5 Songs post. And Songs 6-13. And Songs 14-20.

Plus there were the Next Big Things that I posited a guess about.

In any event, there’s likely something that I missed. Or a few somethings. Here goes…call this a bonus music post.

Wet Leg, “Catch These Fists”

This song that was number one on Sirius XMU’s year-end list but…

Music is subjective, the band is talented, but this song didn’t jump out to me. It’s solid, Top 40, you’ll probably still be hearing it in a couple years.

Alex G, “Afterlife”

This is simply a fun song. Great voice, great guitar.

Tame Impala, “End of Summer”

Tame Impala — the project of Australian Kevin Parker — has made other appearances on my year-end lists; “It Might Be Time” is one of those pandemic-era songs for me.

This one is quite good, and Tame Impala keeps launching new stuff, so that’s fun. Get yourself on the list for the Tame Impala 25th Anniversary Tour in 2032, as I’m sure they’ll still be at it.

CMAT, “Euro-Country”

I’m a big fan of Ciara Mary-Alice Thompson, stage name “CMAT,” as evidenced by her appearance at number 3 on this year’s list with “The Jamie Oliver Petrol Station.”

“Euro-Country” shows her range as a musician. I’m in.

Geese, “Au Pays du Cocaine”

2025’s “It Band.” Whole album, Getting Killed, is excellent. Throw a dart and you find a good song. Here’s “Au Pays du Cocaine.”

Stay tuned, as I’m sure to share more in 2026.

Written by Dave · Categorized: Music, TopSongs2025 · Tagged: alex g, CMAT, geese, tame impala, wet leg

Dec 21 2025

What To Read

It’s Sunday, and I’m continuing the streak in my Month of Content…Here’s Day 21.

In yesterday’s edition of The Saturday List on my Substack — that’s where I share what I’m “Watching, Reading, Listening to, and Rediscovering” — the “Reading” section included my friend Megy Karydes‘s book, 50 Ways to More Calm, Less Stress.

As I said yesterday:

Not only is it a well-written and well-designed book, it’s a fun read that isn’t overwhelming. The subtitle: “Scientifically Proven Ways to Relieve Anxiety & Boost Your Mental Health Using Your Five Senses.” Chapters include things like “Mood and Food,” “Painting for Perspective,” and “When It’s Time to Try Tinkering.”

What About a Business-Meets-Work Tome?

I asked my friend Barbara Jacobs: “What book do you recommend everyone read, and why?”

Here’s her response:

“I did book reports in elementary school – and uniformly aced them. [Peter Rabbit, A plus-plus-plus-plus!]

“But that’s not what Dave asked for.

“Instead, it’s your most fave book.

“Which is hard.  I’ve reviewed books for decades, professionally (note:  a long-term side gig).

“And my beat, which runs the spectrum from crafty tomes and mysteries to hard-nosed biz tracts to fanciful fiction, doesn’t really lend itself to top ten, let alone THE ONE.

“YET:  There is one small book that I do constantly refer to – in life and for work.

“It’s The Four Agreements (Don Miguel Ruiz). It gives me four tenets to remember, to live by, to refer to. Who could argue with

  • Be impeccable with your word
  • Don’t take anything personally
  • Don’t make assumptions and
  • Always do your best?

“To me (and to Oprah, The New York Times best-seller list et al.), these four comprise beliefs that guide actions and behaviors.  [BTW: The hardest one for me is ‘don’t take anything personally.’]  Some call it the works of a shaman. Others say it’s from the Mexican Toltec beliefs.

“Whatever the derivation, these four are prominent in my house and office, helping me lead my life to its fullest and bestest.

“What is your guidelight?”

How About Some General Advice?

I asked another friend, Barton Lorimor, for his “What to read?” advice. But my question to him was “What business book should people read, and why?”

Here’s his response:

“The best business book people need to read is any textbook that matches their current financial literacy and takes them to the next level. Forget for a moment the ‘”‘Get Rich, Retire Young!'”‘ and ‘”‘Best Business Management Strategies!’ books, as so many of those offerings have ulterior motives. Having a stronger understanding of accounting practices and terminology helps business managers better understand ‘the language of money.’ Being able to speak that language helps long-term business strategy development, operations management, and detecting how business authors might sneak a pitch into their work.”

In Case You Need Some Recommendations…

Between Megy, Barbara, and Barton, you still have time to grab a stocking stuffer or Hanukkah read.

Related Posts Plugin for WordPress, Blogger...

Written by Dave · Categorized: Books · Tagged: 50 ways to more calm, business books, financial literacy, the four agreements

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Interim pages omitted …
  • Page 72
  • Go to Next Page »

Copyright © 2026 · Area 224 Ltd.