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Dec 21 2025

What To Read

It’s Sunday, and I’m continuing the streak in my Month of Content…Here’s Day 21.

In yesterday’s edition of The Saturday List on my Substack — that’s where I share what I’m “Watching, Reading, Listening to, and Rediscovering” — the “Reading” section included my friend Megy Karydes‘s book, 50 Ways to More Calm, Less Stress.

As I said yesterday:

Not only is it a well-written and well-designed book, it’s a fun read that isn’t overwhelming. The subtitle: “Scientifically Proven Ways to Relieve Anxiety & Boost Your Mental Health Using Your Five Senses.” Chapters include things like “Mood and Food,” “Painting for Perspective,” and “When It’s Time to Try Tinkering.”

What About a Business-Meets-Work Tome?

I asked my friend Barbara Jacobs: “What book do you recommend everyone read, and why?”

Here’s her response:

“I did book reports in elementary school – and uniformly aced them. [Peter Rabbit, A plus-plus-plus-plus!]

“But that’s not what Dave asked for.

“Instead, it’s your most fave book.

“Which is hard.  I’ve reviewed books for decades, professionally (note:  a long-term side gig).

“And my beat, which runs the spectrum from crafty tomes and mysteries to hard-nosed biz tracts to fanciful fiction, doesn’t really lend itself to top ten, let alone THE ONE.

“YET:  There is one small book that I do constantly refer to – in life and for work.

“It’s The Four Agreements (Don Miguel Ruiz). It gives me four tenets to remember, to live by, to refer to. Who could argue with

  • Be impeccable with your word
  • Don’t take anything personally
  • Don’t make assumptions and
  • Always do your best?

“To me (and to Oprah, The New York Times best-seller list et al.), these four comprise beliefs that guide actions and behaviors.  [BTW: The hardest one for me is ‘don’t take anything personally.’]  Some call it the works of a shaman. Others say it’s from the Mexican Toltec beliefs.

“Whatever the derivation, these four are prominent in my house and office, helping me lead my life to its fullest and bestest.

“What is your guidelight?”

How About Some General Advice?

I asked another friend, Barton Lorimor, for his “What to read?” advice. But my question to him was “What business book should people read, and why?”

Here’s his response:

“The best business book people need to read is any textbook that matches their current financial literacy and takes them to the next level. Forget for a moment the ‘”‘Get Rich, Retire Young!'”‘ and ‘”‘Best Business Management Strategies!’ books, as so many of those offerings have ulterior motives. Having a stronger understanding of accounting practices and terminology helps business managers better understand ‘the language of money.’ Being able to speak that language helps long-term business strategy development, operations management, and detecting how business authors might sneak a pitch into their work.”

In Case You Need Some Recommendations…

Between Megy, Barbara, and Barton, you still have time to grab a stocking stuffer or Hanukkah read.

Written by Dave · Categorized: Books · Tagged: 50 ways to more calm, business books, financial literacy, the four agreements

Jun 07 2012

I’m on a Break…from Marketing Books

Decide to embrace your inner polymath? That’s okay.

Business Model Generation
Not a Marketing Book

With summer rapidly upon us, maybe it’s time to start talking about books that AREN’T about marketing. Or social media.

I’m not saying you shouldn’t check out some of the higher profile marketing books out there – but, to be honest, they are starting to all blend together. Unless you’ve got some unique spin to add to the marketing campaign of the future, at some point it’s time to broaden your horizons.

So, Dave, What DO You Recommend?

Funny – if there’s one thing this site has been known for, it’s a healthy dose of counter-intuitive thinking. Zig when other zag. Things like that. Alas, some tips for your summer reading:

1. Rediscover the Magazine

In the early part of the 90s, I was a subscriber to The Economist. I let my subscription expire…then felt something missing and re-upped. But, to be direct, to understand the workings of modern business AND get a healthy dose of counter-intuitive thinking, there’s no magazine right now that does the trick better than…Bloomberg BusinessWeek.

When Bloomberg bought the property in 2010 and rescued it from the precipice of bankruptcy, they refreshed the design (it’s slick) and the editorial went up a couple notches, IMHO. The writing is rock solid. You’ll learn something new every week.

Oh, and even though I’m a “flip through the pages” kinda guy – the website is great and there’s an iPad version of the magazine.

A tip from a wise person I worked with ages ago: score inexpensive trial subscriptions to something you’re sorta interested in – this will broaden your horizons. So if you KINDA think you want to be a Surfer someday, there’s a magazine for that. (It’s called…Surfer.)

2. Anything Michael Lewis

Moneyball? It was a book before it was a movie. I have a copy sitting here, and I’ve re-read it a couple times.

I’m a baseball guy – sorta, not one of those “Sabermetricians” that Lewis talks about in the book, but a fan from way back when. But this isn’t a baseball book – it’s about thinking differently about how you approach business, decision making, and life. Really. Even if you don’t care to watch the movie, read the book.

Or Boomerang – that’s a great read, too, and will put the whole Euro Mess into perspective.

Lewis is really cool because, well, he’s a polymath. And he has a great writing style.

3. Ask People Who Run Businesses What THEY Read

This is one of my favorite tricks – and I’m not talking about asking bloggers to recommend other bloggers’ blogs.

Smart people have suggested books to me such as Business Model Generation (photo above, worth checking out, thank me later) and Aftershock (which will scare the crap out of you). Neither are marketing books.

4. Pick Up an Almanac or an Atlas

I dig reference books. But, in this “look it up on Wikipedia” world we live in, the need for an Almanac isn’t there. Or is it?

Ditto the Atlas – why would you look through an actual book when you can just go to Google Maps?

Well, think what you want about these beauts – they’re dinosaurs and people don’t need them – they can spark creativity.

Maybe I’ll return to marketing books one of these days, but my plan is to read lots of other stuff this summer. What about you?



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Written by Dave · Categorized: Books · Tagged: business books, Business Model Generation, marketing books

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