Fitting that this is Post #100 – gives us a chance to premiere some stuff that, while not groundbreaking, may be groundbreakingly simple.
5 Categories. Holistic Social Media.
Not too too difficult if you think about it. There are new sites, new tools, new ways of looking at the same old stuff launching seemingly every day. But, as we shared – and learned – during BOOM Camp 2010, big charts and graphs are great if you’re knee-deep in analytics all day. Most people aren’t.
So, to borrow from Lloyd Bridges’ Admiral Benson character in Hot Shots:
“Give it to me straight, Ted. Dot every comma.”
So, behold. The 5 Categories of Holistic Social Media.
You can argue with the categories if you’d like – for instance, we expect to have a few darts thrown our way when we talk about “Microblogging,” as that category also includes “Sharing” and “Bookmarking.”
A couple other things to let y’all know about before we begin our javelin-catching exercise:
1. YOUR BUSINESS is at the center. Duh.
That does mean, though, that the whole thing may not make sense for you – maybe you’re B2B and Geo-Sharing seems like a wasted exercise. Fine. You don’t need to do it. Because…
2. It sorta kinda resembles a body for a reason.
Blogging is the head, the nerve center. Your business is the heart.
If the Video leg or Micro-blogging hand don’t add up to that much for you – well, these are not the most critical components.
Happy to take any darts or comments from the peanut gallery.