CEO of Quest Software. Watch the video to get the background, then, after the jump (that makes us sound cool, but we don’t really have a jump here), let’s talk about why this is awesome.
httpv://www.youtube.com/watch?v=Ez2MCnE7Apw
Why This Is Awesome…
1. This is a subtle dig.
Really, making fun of a logo because it looks 1992? (And it’s actually from 1987?) Okay, but, do we have better things to do?
Subtly, the CEO (a/k/a my new hero) tells us this: I don’t know what you bloggers do for a living, but we’re so focused on creating a great product that, well, we really don’t care what you think of our logo.
2. “It’s on my surfboard.”
Maybe the greatest line in the whole video – though the LOL-worthy moment where they show an animated logo is also priceless – is when Doug Garn shows you his surfboard with the logo on it.
This is the whipsaw effect that video marketers are always looking for; and, in one fell swoop, he took this from “CEO who might be hip” to “this guy has a surfboard, he can’t be a goober.”
And you forgot what we were talking about. Bad logo? Old? Outdated? What? Let’s go surfing!
3. He’ll buy the blogger a cool watch.
Was he digging on the watch that the blogger owns? Maybe. Is he offering to buy a new one for the blogger? Yes.
