If you’re new here, you can scroll down on the right hand side and sign up for our periodic newsletter. We’d love to keep the dialogue going with you…
What’s really interesting to me about where we are in modern marketing, communications and social media is this:
If you asked the experts what ONE thing to focus on…you’d get dozens of answers.
This is one reason we’re pleased to announce our next big (HUGE) webinar (that we’re doing TWICE), coming up on March 22nd and March 29th (plus you get a copy of our updated e-book).
We don’t want to give away everything – this is a paid webinar and, even though the price is VERY affordable, we HAVE to save some of what we’ll talk about for the day(s) of the event. BUT, in the spirit of whetting your appetite:
1. There is no silver bullet
That’s a given – if there WERE a silver bullet, everyone would have purchased it. (The price of silver would have gone way up, too, supply and demand being what they are.)
But, and back to our point from earlier, there is no one thing experts can agree on when it comes to where to focus. For every one person who says “Google+ is a vast wasteland” there’s someone else who says “it’s from Google, and it allows you to laser-focus on your niche.” And so on, and so forth.
2. Getting Found, Findability, Inbound Marketing, etc., are still vital
Part of the problem here – and we struggle with it, too – is that you could conceivably focus all your time on the SEO basics – and forget why you’re doing it all in the first place.
I know a guy who’s writing a book, and he’s using the traditional publishing route. The opportunity for him is to leverage all of the time he spent as a blogger of note – and turn that into cachet with publishers. And those publishers are sniffing around on the Internet ANYWAY, looking for the next big thing (topic, author, trend) to turn into a publishable book.
SO…this guy has a nice problem to have in that he’s getting found, but he may not be found for the right things for his book project. Hmmm. See the next point:
3. “Integrated” is the word
Content. Convergence. Whatever you want to call it, all this stuff working together is making this the “Integrated” generation. This means you can’t put out a press release and get a billion hits without telling the rest of the company what the heck you’re up to. And so on, and so forth…
So there’s your 1-2-3 sneak peek. Will we see you on the webinar?
Here’s a clever signup button, too. Again, affordable price, tons of value. We’re here to help you get Social and Search for Marketing and Communications just right.