Happy August 3. Did you know it’s Martha Stewart’s 70th Birthday? What Does that have to do with Marketing?
To celebrate Martha’s Birthday, how bout borrowing from her playbook? Here are three quick ways you can make things happen with your business – using a few “Good Things” as inspiration.
Martha Loves Editorial Calendars
Open up any one of Martha Stewart’s magazines and you’re bound to find a calendar of some sort. And her calendars are not just covering the minutiae of her life – “water plants” on Friday the 5th – but giving you hints as to what is going on in the outside world.
So you know, for instance, that Labor Day is coming up in early September. This helps you plan ahead with things that might need your attention now.
When was the last time you looked three weeks, or three months out to see what was happening with your business, your industry?
Martha Thinks “Omnimedia”
Remember how crazy an idea it was to name her firm “Martha Stewart Living Omnimedia?” Even back before Facebook, Twitter and YouTube, Martha was everywhere. Magazines, books, web sites, a store where you can buy stuff with her imprimatur.
Seemed novel back then – taking pictures of a video shoot so you can use that information in your own magazine?
Seems rather brilliant now.
Martha was probably one of the first pioneers of the Content Revolution. Leverage. And leverage some more.
Martha Doesn’t Quit
Comeback after comeback, Martha Stewart does not let up. Sure, there may be less of a focus on her personal brand than there used to be – but the empire is still going strong.
Of course, she is very good at what she does – living the good life, home economics, celebrating the Good Things, some combination of that.
She no doubt had a vision of success and keeps moving toward that vision. She made course corrections along the way, pulled the plug on things that weren’t working well, and kept moving forward on things that were working well.
And she shows no signs of slowing down.
What can you learn from Martha Stewart? Keep these three ideas in mind – and, with a little talent and a little luck, you’ve got a chance at going pretty far.