If you’re new here, great to see you. We’d love to have you join us starting March 6 for our series of Webinars on Marketing and Business. Learn more about FORWARD:MARCH here.

If you haven’t seen Dave’s side project called New Frugality, that’s okay. We – Dave and Indigo21‘s Heather Acton – spent the month of February in beta mode – which is the way people say “soft launch” or “private open” these days.

But we’d certainly like you to come visit – it’s not a “work in progress” anymore.

Why DID We Launch New Frugality?

It might seem counter-intuitive for Dave from Area 224 to work on something so…well, “consumer-y” – but here are a couple reasons.

1. Frugality is More than “Being Cheap”

Everyone can learn a thing or two about how to best spend resources – and, I’ll be honest, I’ve learned more over the past few weeks researching articles and reading up on things people do to be frugal than I would have expected. (A month ago, there’s no way the thought of ditching shampoo would have crossed my mind.)

2. Frugality Can Help You in Business

Yes, Area 224 prides itself in sharing Marketing knowledge – but we have to get better at the whole allocation of resources thing. Who doesn’t?

Plus, if anyone claims to have all the answers, they’re wrong – and I picked up some great tips from Heather in this post on the low-cost small business.

3. And, Let’s Be Honest…New Markets

Frankly, while I’ve spent some time in consumer marketing, I can always learn more about how consumers think. What’s on the minds of shoppers? Who is looking for what, and when?

The insights from this site have already shown us what sorts of things the visitors want to know about, and what things they’re not that interested in. Expect to see more of what you actually like to read.

So, yeah, this is a self-serving blog post inviting you to visit another blog. Here’s a link to New Frugality. Thanks!