Gathering Intelligence – Intel – On Your Site, Your Competitors and Your Clients? Easy with this 1-2 punch – we just shared it with attendees on our “Underground Strategies” webinar…
1. Compete.com. You can, admittedly, drown in analytics. Google Analytics can tell you a ton about your own site – and, with all the monitoring tools out there, it’s possible to over-analyzed.
Compete.com provides a quick traffic snapshot – over there is ours from the month of October – and you can compare a couple sites at the same time.
Plus, you can do this with a free account – if you want to dig deeper, you can pay for the “Pro” service.
Even though the numbers are from US traffic, you can still get a sense of whether someone is actually making any noise.
FOR INSTANCE: we saw a site promoted on Twitter that claimed they were getting 1000 visitors a day. Quick search on Compete, took us about 1 minute, and we learned that these folks weren’t getting enough visitors to even register.
2. Grader.com. Another fave – specifically the Website Grader. Hubspot provides this tool and it’s powerful. Also, it’s free.
We have been critical of some of the components of Grader’s score, but now is not the time for that. This is, without a doubt, one of the most powerful tools you’ll find for finding out whether or not you are doing things right on the web. And for finding out whether your competitors are doing things right on the web.
FOR INSTANCE: We have an old domain and were trying to gauge what it would take to give it the spice it needs to make a dent. (It’s in, get this, a niche market.) So we ran the domain through the Grader and learned that we might not have that much work to do. Since it scored in the 80s, well, we’re ahead of the game.
By the way, if you missed the webinar, you can still get all the materials – $49 for the slides, audio, and the Underground Strategies report.