To: Groupon – Re: How to Be Culturally Sensitive, Ironic, Witty – and not be Jerks

After the Super Sunday Epic Brand Fail, Groupon needs to borrow from Burger King.

So you’ve got a product or service, you’re looking to advertise, you want to be edgy – and you want to show that you’re worldly, too?

We’ve mentioned it before on these here pages – but we think it’s worth another look. Especially if you’re a company that has just blown $3 Million on an ad campaign that managed to anger the populace – a good chunk of which didn’t even know you existed the day before.

Borrow from Burger King, whose 2009 Whopper Virgins piece was nothing short of awesome.

Here’s a link: Burger King Whopper Virgins.

If you don’t have time to watch it (and we recommend you make time), here’s all you need to know: Burger King managed to go into some far-flung places, get people to try a Whopper sandwich, and not make it look like they were insensitive interlopers.