Too Many Social Media Hucksters? Try This Trick…
We watched a great video from that @garyvee guy today. In it, he says that “social media” is becoming such a worn-out phrase that, in his opinion, it will soon just be called “media.”
Here’s another way of looking at it, and another trick you can use to sniff out hucksterism. Or huckstering. Hucksterization. Whatever…
Replace “social media” with the word “email.”
Really. Try it:
John Smith is an email guru.
Wow, those guys over there at XYZ Associates, they really “get email.”
I don’t know if I should trust a PR firm with my email marketing.
Stop thinking TOOL or you’ll soon become one. Start thinking what you’re saying, how you’re saying it, how often you’re having conversations with people, clients, customers, consumers.
(Yes, we’re guilty, too — we say “social media success” on this very site. Guilty as charged.)
BUT, the point here is that companies are rushing to shoehorn social media into their communications strategy — without having a strategy in the first place. Or an objective for even communicating.
Websites were all the rage at one point. Later, Web 2.0. And, while we do maintain that Social Media Marketing — SMM — will soon replace Search Engine Optimization — SEO — as the most important acronym…we don’t want you to forget that what you say and how you say it are so much more important than what tool you use.
Thanks. Now we need to go send a social media. I mean an email.