Let’s focus on the good stuff, eh?
Social Media Highlight of the Week? One errant tweet from Red Cross, and one classy follow-up – not just from the Red Cross itself, but the brand mentioned (Dogfish Head) and its community (craft beer folks). Go to the source for this one:
NOTE: Red Cross true to its mission. Person in charge said, pretty much, “mistakes happen, and we deal with life-and-death issues all the time. This is not life-and-death.”
Toyota had a Mommy Blogger “incident” that they handled swiftly. You can read the background here, in Shelly Kramer’s excellent summary.
NOTE: Brands get ripped on all the time on the web; in this situation, Toyota was well within their rights to go after the team that made it seem like they were authorized, when, in fact, they were not. And Toyota scores serious points for how quickly they moved on this one – setting the record straight in real time.
And a Twitter client called “UberTwitter” got suspended. Twitter took the step of telling us on their support page – but…honestly…the more interesting piece on the Twitter blog was this one:
NOTE: We hope the Cubs start tweeting a ton.