#TBBQA

Great little meme courtesy of Olivier Blanchard. Our turn to play along.

The idea was to get marketers, brand communicators, startup people, businessy types to answer a James Lipton-style Q&A. You can see Olivier’s take here: The Brand Builder Q&A.

What is your favorite marketing/business word?

Launch.

What is your least favorite marketing/business word?

TIE: Ninja, Rockstar, Guru.

What turns you on creatively, spiritually or emotionally about marketing/business?

Passion. I’d rather watch Dick Vitale scream at a basketball game than see another person in business lumber through another day above ground. I love it when business people have the same passion about their work.

What turns you off about marketing/business?

Lack of authenticity. Lack of tact. Arrogance.

What’s your favorite curse word when you see really bad marketing?

For the love of Mike.

What sound or noise do marketers/business people make that you love?

A-ha!

What sound or noise do marketers/business people make that you hate?

Does inactivity make a sound?

What profession other than marketing should marketers attempt – to become better at marketing?

Writing.

What profession should marketers never try?

Metallurgy.

If marketing heaven exists, what would God say when you arrive at the Pearly Gates?

Thanks for having an ethical compass.