Taco Bell was sued this week for allegedly using a “meat concoction.” The company responds…
If you missed it…well, they made a little bit of news, as a lawsuit was filed because, according to the suit, the weren’t using enough beef.
The company responded with a full-fledged social media response. Including…
httpv://www.youtube.com/watch?v=ah05FEWcJWM&feature=player_embedded
Also a full-page ad in major newspapers:
From this perch – Bravo to Taco Bell. Taking over the story, on their terms.