Just 3 stats – from 3 different corners of the marketing world. Our goal: help you learn more about the customer experience – or something we call “Empathy Marketing.” Enjoy.
Stat #1: “2 Million Plus Uniques on Foursquare.com in March.”
This means: Foursquare is “four real” – but has a ways to go. Evidence: these greater than 2 million unique visitors in the month of March represent exponential growth since October of last year, when Foursquare launched.
For the Empathy Marketer: How is location-based marketing changing the way you think? That depends – are you a B2B brand, or a restaurant looking to micro-target? Put your brand in the shoes of a customer or prospect. Will folks care if someone unlocks a badge when they visit your location. THEN figure out if it makes sense.
Stat #2: 75 Million Mexicans are Unbanked.
If you think the online world is the one to play in 24/7, the above estimate comes from a March article in Institutional Investor.
For the Empathy Marketer: Online bells and whistles are great IF you rely on online traffic. Foot traffic is probably much more important to Mexican businesses. Think Western Union focuses its efforts on online marketing – or on making sure that they reach Mexicans living in the US who need to wire money back home?
Oh, and Western Union might not ask much about Social Media Marketing. Social Media Marketing cannot sell your product to someone without a computer.
Stat #3: 65+3>96
The NCAA announced it was expanding its Men’s Basketball Tournament by just three teams, going from 65 to 68 teams.
This is better than the alternative – a rumored expansion to a 96 team format that would have been a disaster.
But I’m not alone in editorializing – and the NCAA scores points for (a) floating the trial balloon about this expansion, (b) listening to the hue and cry from fans about how lame it would be to expand to 96 and (c) backing down.
For the Empathy Marketer: Test and learn. Test and learn.
So, just three little stats; and from three random places. Empathy Marketers: don’t forget to put yourselves in the shoes of prospects, customers, fans. Listen to what they’re saying – to your face and behind your back.