We have often told folks that Twitter is a large combination of Art & Science.
There’s a science to following, followers, messaging, how often, what to automate, all that fun stuff.
There’s an art, too…to authenticity that you can’t fake, to real-life interactions, to speaking your mind, to asking the right questions.
Witness this: an Area 224 Tweet that became HGTV’s Tweet of the Week.
SO, what’s the point here, besides Area 224 tooting its own horn?
Let me break it down a little for you:
Science: Spending SOME time on Twitter, interacting with people.
Art: Showing your personality – asking questions of others – reacting to their answers.
Science: Automating (using free tools like SocialOomph and Refollow) the process of finding and following people, and allowing those tools to send out some of your tweets for you, at times when you wouldn’t be at your desk.
Art: Being sometimes off the cuff.
Science: Digging into the metrics behind links, followers, time spent on Twitter, and whether or not you got any leads/sold any widgets/maximized your time spent.
Art: Realizing that the things you WANT to get the most publicity out of (read: your blog, your business, etc.) will often be trumped by a random occurrence such as someone from HGTV reading your Tweet and asking you if they could use it.
Does anyone have it all figured out? Neither do we.
BTW, you can find HGTV on Twitter at @HGTVOfficial.