What will you learn on the Area 224 SEO Webinar?…
Well, let’s start with that graphic over there. That’s actually a pretty good one – thanks to our pals at SEO4Vancouver. Simple, and shows a continuous process. In other words, you’re never really done.
The big problem we’ve seen in the SEO business probably comes at it from two directions – either of which could be correct for you, but neither of which is where you should jump in.
Option 1: SEO is too complex, so I shouldn’t even bother doing it myself.
Like hiring an electrician, or someone to work on your car, it’s often the way to go: get a qualified outsider, make sure they have their credentials, and give them the keys.
But the sad fact is this: as you see in the diagram above, a lot of what you’re already doing fits into your SEO program.
See steps 1, 2, 3, 6, 7, 8 as examples of things you probably do on a regular basis – no matter what your business is – that help with your on-site search engine optimization.
Option 2: SEO services are too expensive, I can’t afford to hire an outsider.
Maybe, maybe not. You may learn what SEO entails and say “no way in Heck I want to do this myself.”
You may also learn what SEO entails and say “I can do EVERYTHING myself.”
Or the answer could be somewhere in the middle – outsource some, do some as part of your everyday routine.
You see the crunch that some people find themselves in? One side: too complex. The other side: too expensive. Result: no action at all.
The parallels between SEO and traditional PR are almost eerie.
We’ll walk you through all this – and give you a copy of the HUGE SEO E-book – on February 24.