Editor’s note: we ran this last fall, in honor of Blog World. Running it again, with new commentary at the end.
My Engagement Is Better Than Your Engagement
“Before you throw stones at the glass houses, be sure the glass is half full.”
If that doesn’t make any sense, well, neither does “engagement” to a lot of people.
Case in point: had a great dinner with a friend whose startup is kicking a%%. I told him there’s something called “Blog World.” His eyes rolled back in his head.
We then went back to talking about how his startup is kicking a%%.
I had another chat today with a leading provider of software to an industry that thrives on social commerce. They’re engaging just fine – companies, brands, people who sell stuff are doing the “customer service” thing correctly.
I emailed another friend whose business is doing just fine, with a Twitter page that has more followers than Area 224 does.
#bwe10 would not be happy, since this company’s Twitter page does nothing to engage followers.
But hey, if you’ve got objectives – like you know why you’re in business – the engagement will come. Or it won’t.
That’s the point, kiddos.
Whether my engagement is better than your engagement is irrelevant.
New commentary from Dave:
People, scoring points for engagement is all sorts of random and crazy. What are you selling? Why do you want to engage? Are you trying to move the political needle? Are you trying to offload dozens of widgets at rock bottom prices?
This could go on and on. Avoid the buzzwords, come up with a plan. Have a nice day. Now get back to work.
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