Rather than focus on the usual – marketing, communications effectiveness, what to do when – we’re taking a different approach on a Monday.

Imagine coming back and discovering your home had been reduced to this.
Read more at this link from nice guy Chris Moody.
http://www.chris-moody.com/blog/marketing/jeremy-lost-house/
Jeremy Smith is another good guy, someone worth following on Twitter: @jeremysaid, and the fellow who has to cope with all the devastation you can imagine from the image above.
Here’s a link to the Chipin account: http://www.chipin.com/contribute/id/bf8cd41f780be0c0
You don’t have to eschew your afternoon latte. You don’t have to brown bag it tomorrow instead of grabbing the meal at the deli. But you could.

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