Our continuing study of niche businesses, for the Nichification book project, found us this…
We love niche businesses – but what we love even more is when businesses find the “Niche Within The Niche” and do a little micro-targeting.
That, dear friends, is Nichification.
Broad Category: Calendars. (Y’all need one for 2011, right?)
Narrower Niche: Calendars for Jewish people.
Niche Within the Niche: Calendars for Single Jewish Women (and those who want to set them up with someone special).
Will they sell more than a few of them? Will they sell out of them?
Remember the book The Long Tail? Chris Anderson’s 2006 book, subtitled “Why the Future of Business is Selling Less of More”? Here’s an affiliate link: Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
While this particular calendar doesn’t fit The Long Tail model – the site just may. If I need anything that says “I need to fix up my female Jewish friends with a nice young Jewish guy,” what site am I gonna turn to?
Mazel Tov to the creators. Way to Nichify!