Is your new logo universally reviled? Go back to the old one! And make sure everyone knows the designer screwed up!
Ignored in the recent Gap logo kerfuffle is how poorly the designer, Laird + Partners, has been treated by the iconic brand. Which reminded us of another logo that was universally reviled…
When the London 2012 Olympic logo was first launched, response was less than favorable. (Or “favourable.) Sites still exist asking the public to upload “something better.” (Here’s an example.)
HOWEVER, rather than kowtowing to the masses, London 2012 stuck with their logo choice. And they stuck by their designer – Wolff Olins – instead of acquiescing to “crowdsourcing.” (We’ll save that topic for another day.)
As for Gap, take a look at the stuff that Laird + Partners did for the brand. Notice a theme? A look? A common thread?
“Ultimately, we learned just how much energy there is around our brand,” said the company in a statement.
NO, Gap, there’s energy around your new logo – not your brand.
Oh, and your management greenlighted the projects, right? Not just the new logo, but the look and feel of the creative leading up to the decision to actually come out with a new logo.
Meanwhile…Laird + Partners hasn’t been thanked for its tremendous work in helping the company get to where it is now – as far as we can tell.
Last time we checked, clothing stores aren’t democracies (save for Threadless), and isn’t the focus here actually supposed to be on the clothes?
And shouldn’t they say nice stuff about their designers?
In other news, we tried our logo out on the craplogo.me site – what do you think?
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