We wrote another book, and, if you have an Amazon Prime membership, it’s free.
Talk about perspective: twice in the last couple weeks I got a serious dose of it. First, there was a post from Redhead Writing, suggesting that business owners need to stop calling themselves “freelancers.” Upshot – act like a real business.
Then, there was a discussion with a colleague who said basically the same thing – but put quite a bit differently:
“Let’s say I have a business with revenue of $2 Million. It’s throwing off earnings of $400K for the owner. Is that ‘small?'”
Perception is Reality.
We put the finishing touches on another book – there’s the cover over there – and we think a few of the mistakes can be avoided without too much effort.
But we know there’s a little danger in the general approach of “acting bigger than you actually are.”
Culture is Important – Especially with a Growing Business
When I look back at the Six Mistakes in the book, I’m struck by how, even for the tiny shop, Culture – that thing that’s tough to pin down – is pretty vital to nail.
Hey, it’s okay if you’re a jeans and a T-shirt culture. But are you marketing your business to match that culture? Is it just appearance? Are you paying lip service to the “not now, I’m coding, dude” thing, or is that how you and your team rolls.
Back with Startup Number One – We Got that Right
Sure, I’m certain that we didn’t do everything right with my first startup – if we did, I’d still have the business. But the culture thing – positioning ourselves as an important part of the higher education recruitment process – matched the sorts of things we said, the people we worked with, and the events we attended.
Enough About Me: Read My Book
The book is something you can get through rather quickly – and that’s by design. I’d rather you learn something and then go start doing it, than have you study over and over and try to figure out how to implement.
Here’s a link to the Six Mistakes Book again. Free for Amazon Prime members. Everyone else – it won’t set you back a ton.