It’s overused: “Game Changer.” But, IMHO, Facebook Questions is just that.
The biggest change to this feature is its prominence:
Status, then Questions, right above the “What’s on your mind?” Status Bar. This. Is. Huge.
Rather than go to Facebook and post something random, the ability to poll your universe is not only in your hands, it appears to be encouraged.
The relaunch of Questions, just hours ago, is beyond cool for a few reasons. (It’s quick, it’s painless, it’s low cost.) You can do meaningless polls, sure (like the one on the bottom of this page), but the real gravy here is for brand managers.
When creating your poll, you can lock down the questions – so that it’s multiple choice with no “fill in the blank” – or you can give people the option of entering their own answer.
OR, if you’re a brand manager, you can type in your brand’s page – so, instead of our asking about “snacking” we could have picked a brand of chips and had that be part of the poll.
Along with launchrock – a tool we discussed earlier this week (see our post entitled Sweet. Fancy. Moses.) – launching products, services and taking the pulse of the populace is now back in your hands.
Using this one-two punch, imagine the testing you can do – products, pricing, brand loyalty, the list could go on and on.
Game Changer? Quite possibly.