Awesome Experiences Don’t NECESSARILY Have to be Social.
I’m listening to Queens of the Stone Age. It almost didn’t happen. But then again, it was supposed to happen. Because of the Experience.
The story goes like this: QOTSA is touring to support the re-release of their first (and self-titled) release. They’ll stop by Chicago on April Fool’s Day. No joke. And I’ll be there.
They did all the modern things you’d expect for a tour: links on Facebook, special stuff just for “fans” (or those who click the Like button), and exclusive stuff for those who end up getting concert tickets.
AND…one of the exclusive things we get with our tickets is the chance to buy an instant download of the mp3 files of the re-release – before the rest of the world can get it.
SO…when we couldn’t get our own copy, even though we ordered the concert tickets, visited the link, verified our bank account through VISA, etc….what happened next?
Let’s see – one quick email over the transom from us. One quick response from Domino Records. Summary? “We’ve had a couple people tell us they had trouble. Sorry about that. Let me send you a link.”
And they did. And it worked. And it’s back to business.
How can you let your customers, your clients, Experience the Awesome – especially in this “Customer is Always Right” Social Media Universe of ours?
Let us offer 3 tips that both sides of the equation can use to Experience the Awesome:
1. Don’t Be A _____.
You can insert your own word there. The guy on the other end of the exchange, Pat from Domino Records, was nice, clever, humorous and quick. He didn’t know me from Adam; he took me at face value and fixed the problem.
Not to pat myself on the back, but I was kind and direct in my note over the wall to Pat. Just asked for help in fixing the problem. (I did joke that my wife was really counting on this. Wait, that wasn’t a joke.)
2. Awesome Extends to Your “Brand Extensions.”
Pat represents the band – even though he’s with a record label. But, QOTSA decided to put their trust in him to handle this sort of thing.
And, my first direct experience with this band was my interaction with Pat. You think I won’t remember that down the road?
3. It’s An ‘Experience.’
Music has this figured out – well, at least the bands that know the game has changed. Used to be you sell a bunch of records and maybe tour and you make a nice living. NOW, you create a brand experience – and that experience may vary depending on who and how and when.
Go beyond the music world: Authors who create something awesome. Speakers who make you want to hear more from them.
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