Hey! Today, Area 224 decides it might be cool to pick out three Twitter folks to follow – and we’re using some different criteria.
It seems like everyone’s list of Friday Follows goes a little something like this:
- Someone with mass appeal.
- Someone who tweeted with us once and is still on a list.
- And no real reason to follow them.
There are some alternatives, of course. @ginidietrich refuses to play that game and gives you a few on the Spin Sucks blog each week. Cool.
But, for the most part, it’s all about the #FF and big lists of confusion. Since we’re part of the team STILL working on the Nichification book (with Jim Alexander), we thought three nifty niche folks would we worth a follow. Here are our recommendations.
Kyle Thill – ToyotaEquipment. Yes, you heard right, I am suggesting that you follow a guy who tweets on behalf of a company that is in the lift truck business. He’s engaging and having conversations with folks in and out of the B2B space. Check out their blog here – falls right into the “Nichification” stuff we’ve been talking about at HQ. Find your niche, give them relevant information. Then keep giving it to them until you are the obvious expert.
Rick Bakas – Wine, Social Media, More Wine. Okay, this chap is rather popular on the Twitter front. (46,000+ followers.) And he has interests beyond wine (and food); spin through his site and learn that he actually designed the Denver Broncos’ branding.
Jennifer Vides – Outspoken Latina. Actually, it would seem like a bit of a cliche to say that you should follow Jennifer and check out her blog just because she’s a Latina and she’s outspoken. Yet, this week she has dialogue about the fact that, well, pinning down the Latino culture, and pigeon-holing folks into various categories is dangerous. Worth a read. Worth a follow.
What about y’all? Any good niche folks we should be taking a look at, or interviewing for the book? Let us know…