There are no real rules to life, right? For instance, in this day and age, any schmo can launch anything and call it a business. Whether it gets on your nerves or not — well, it’s the new rule. Or non-rule.
So, to celebrate our new freedom as a society, here are 18 rules for everything. Courtesy of your friends at Area 224. You’re welcome.
- Co-opetition. If you enter the world of business without this attitude, you miss out on ways to make some real noise. Witness RealSMM.
- Failure is okay. Admit it and move on. I failed with my first startup, a business called U Sphere. I learned a ton.
- Belt matches shoes. Fail this test, gents, and you look like a goober.
- Be nice. You can be direct and still be nice.
- There is immeasurable value in looking someone in the eye. (I thank Jim Alexander for teaching this to me again this past weekend.)
- The world is not out to get you.
- Being genuine is a lost art.
- Pedestrians: obey walk lights.
- Drivers: watch out for pedestrians.
- As we’ve said before — Ninjas do not introduce themselves.
- There is a bell curve of knowledge. Any subject, there’s a small subset of people who know too much, and a subset of people who know nothing. Everyone else is in the middle.
- Pocket squares are always a nice touch.
- Assume nothing.
- The seat in the middle of the table at a meeting holds the most power.
- Life’s too short not to use chopsticks.
- Use your phone. Email is great for explaining things. But you can often cut through the clutter with the phone.
- Passion cannot be faked.
- Bottled water is way too expensive.
So, any rules YOU live by???