Two pieces – one old, one new, and both with a hook for you, your brand, your job, and where you’re headed next.
If you know me via Facebook, you know that I have a tendency to over-share music. (If you don’t know me on Facebook, here’s a link to the Dave page. And a link to the Area 224 page.) I’m not an expert – but I know what I like and I’m more than willing to share it.
Two songs lately got me thinking – is it time for a remake?
Lindsey Buckingham Remade His Own Song
Fleetwood Mac’s Lindsay Buckingham is a music industry veteran. At age 62, he is still going – sometimes with the Fleetwood Mac folks, and sometimes just by himself.
Rolling Stone Magazine, in its 2011 ranking of the “100 Greatest Guitarists of All-Time,” included Buckingham – barely, ranking 100th.
One song of his – well, technically the band’s song – is called “Big Love.” The original video from Fleetwood Mac has an over-produced 80s sound to it.
Very bland, 1980s pop rock. Right?
A funny thing happened, though, once Buckingham started performing the song live, by himself. The song took on a completely new, raw, powerful, dare I say brilliant sound. Like this:
What did we learn?
By taking away several unnecessary elements of the exact same song, it became more awesome.
Here’s what you can ask yourself – no matter where you are in the world, as a brand strategist, as a job-seeker, as a student of the game or someone heading off into something completely different, what can you take away to make something more…awesome?
- Are you adding 3 steps to a process where only one step is really necessary?
- Are you creating more hoops to jump through – for clients, for prospects, for site visitors?
- Is there a way to practice “addition by subtraction?”
Gotye Remade His Own Song
You’ve heard. The song. It’s everywhere.
Gotye. “Somebody That I Used To Know.”
Almost as many views on YouTube than residents of the U.S.A. (300,000,000 and counting.)
You can brush up on your Gotye knowledge if you’d like – here’s a link to the Wikipedia entry, where you learn, among other things, that he’s Belgian (so he’s GOT to be a good guy).
As for the video – here’s a link – if you’re one of those who haven’t actually seen it.
No matter what you think of the song, you can’t escape it. And, if the song itself can’t be escaped, neither can the remakes.
We’ve seen this happen before – dozens upon dozens of remakes, on YouTube, from artists looking to showcase their own talent by singing Somesong That You Used To Know. (Google the phrase “Gotye Remake.” I dare ya.)
Sheer brilliance can be found from…well, Gotye himself, who mashed up dozens upon dozens of the YouTube remakes, creating a song called “Somebodies: A YouTube Orchestra.”
So, in one instance, an artist strips his own song bare. In this instance, the opposite – a crowdsourced piece of…awesome.
What Can You Learn from Gotye?
Back in the days when yours truly was a radio sportscaster, I’d have to deliver the same story at 6:05, 7:05 and again at 8:05. In the morning. I’m a morning person, so that part wasn’t a problem – but there was always the threat that you were delivering the same exact story over and over. If the Nets beat the Knicks 101-95 last night, the score won’t change in the next newscast.
But the story could. In fact, I learned, it SHOULD. It had to.
There’s another angle to explore. There’s another side to the story. Even when you’re talking about the same thing, there’s a different way to say it.
- Your company’s pitch: can it be more succinct?
- Your mission statement: can you cut out the BS?
- Your resume: does it do you justice?
- Your relationships: should you move from the text message to the Google Hangout, or from online to off?