“Before you throw stones at the glass houses, be sure the glass is half full.”
If that doesn’t make any sense, well, neither does “engagement” to a lot of people.
Case in point: had a great dinner with a friend whose startup is kicking a%%. I told him there’s something called “Blog World.” His eyes rolled back in his head.
We then went back to talking about how his startup is kicking a%%.
I had another chat today with a leading provider of software to an industry that thrives on social commerce. They’re engaging just fine – companies, brands, people who sell stuff are doing the “customer service” thing correctly.
I emailed another friend whose business is doing just fine, with a Twitter page that has more followers than Area 224 does.
#bwe10 would not be happy, since this company’s Twitter page does nothing to engage followers.
But hey, if you’ve got objectives – like you know why you’re in business – the engagement will come. Or it won’t.
That’s the point, kiddos.
Whether my engagement is better than your engagement is irrelevant.
