Consulting

We also dislike the term Guru. We think it’s overused. Only real gurus are gurus. Avoid gurus like the plague.

The team at Area 224 brings strategic know-how and tactical implementation expertise to projects for large brands, product launches, international business development, personal brands and social media marketing.

Examples of where we’ve brought our consulting skills to make things happen for brands:

Part of a large CPG company social media strategy development and implementation project, Summer 2009.

Social Media Strategy and Twitter launch for emerging women’s handbag brand, Spring 2009.

Social Media for leading video site, using Twitter for tactical outreach, Spring 2009.

Interim CMO for Medical Education Pathways, Inc., Summer and Fall 2008.

Strategy consulting for University CMO blog, social network and service line of business, Summer 2008.

First Church (First United Methodist Church, Evanston) brand relaunch, communications strategy and content strategy, Spring/Summer 2008.