How to Cure Scurvy in Your Business

(And How a Simple Solution Can Help You Solve a Complex Problem)

Scurvy is one scary word — and, up until 1932, it was actually quite a scary disease. Part of the scare was the fact that pirates – a scary lot in their own right – were suffering from scurvy for years and years.

Since pirates were out in the ocean doing pirate-y things and saying “Arrrrr,” the medical world had a hard time figuring out exactly what the cause was. Think about it: you’re a doctor, a pirate walks into your office and needs help…are you going to ask him questions about how he got scurvy?

Turns out it wasn’t all that access to booty (the PIRATE kind); nor was it all that sea-faring rabble-rousing that caused scurvy. It was a nutritional deficiency: Not enough Vitamin C.

The problem was complex, the symptoms many and varied. The cure – as simple as a whole bunch of oranges and some vitamin supplements.

Now, before we say something trite like “kindof like business, right?,” we’re going to talk about the value of perspective here – and, specifically, how Area 224 can help you with that perspective during the month of March, 2012. Read on…you might just have your own “Wow!” moment!

Speaking of SCURVY…when was the last time you got an outside perspective?

We mentioned that 1932 – 80 years ago – was when scientists figured out that Vitamin C was the way to go – and cases of scurvy diminished to such a point that the word is only used when talking about pirates or business. (Actually, now that I think about it, I might be the only one using the word in a business context.) Doctors and scientists asked quite a few questions and were able to use their outside perspective to help solve the problem.

The connection to business is this: if you’re on the pirate ship, you’re not exactly sure why people are getting sick. You get enough protein in your diet, you have enough fresh water to last the whole trip, you could make a laundry list of the things you do when you get on-shore that could cause your mates to get sick.

But until someone comes in from the outside and takes a look at the cause and effect of everything, you’re going to be stuck.

Why Dave from Area 224 is the guy to help you in March 2012

Here's Dave from Area 224

FORWARD:MARCH is a unique program – it’s not just a consulting program, it’s not just a WordPress kickstart program. It’s not just a writing, editing, marketing course. And it sure isn’t just a social media course. (In fact, if you just want a Social Media Course, call me, and I’ll put you in touch with someone. That’s not what this is about.)

FORWARD:MARCH¬†puts your business through its paces, and here’s how we’ll do it:

  • We start with the Diagnostic Questionnaire. We ask you where you are, where you’re going, and your plans to get there. This is a vital first step: we need to know what is getting you stuck, and how to best help you move forward.
  • We use that Diagnostic Questionnaire to prepare for the highly intensive kick-off session: you, Dave and the other nine participants in the program. No holds barred, 90 minutes, live and interactive. PLUS – this is important, too – all materials are held in the strictest confidence: all participants sign a Non-Disclosure Agreement before we get started. March 1 at 9 a.m. Central is when this online session takes place. (Already booked then? No worries – we’re recording it, too.)
  • We’re not done with the kick-off session: in fact, our work together is just beginning, as we will schedule two one-on-one calls with each other during this program. These hour-long sessions use the Diagnostic Questionnaire to design your Road Map for business success. The first one takes place during the first week of the program, and the second one takes place two weeks later. They’re both recorded, too, and all the notes are yours.
  • Did we mention you need to do some work here, too? The Diagnostic Questionnaire leads to the Road Map, and your Road Map is customized just for you and your business. You will have assignments to complete as part of the Road Map, and we’ll keep you on task in our own private FORWARD:MARCH client site.
  • AND we will have 5 webinars during the program – you get access to all of them – and each one walks you through a specific business-building tactic. Getting started on WordPressCreating a Unique Selling PropositionUsing Social Media to Relaunch Your BusinessHow to Think StrategicallyPersonal Branding Powerhouses and What to Learn from Them…these are the webinars that others will pay separately for. Not you – they’re part of the FORWARD:MARCH program.
  • Throughout the program, you’ll get introduced to some folks we’ve worked with in the past – some¬†great guest interviews that will give you even more of the outside perspective that’s so vital.
  • Finally…you will get the complete Area 224 FORWARD:MARCH Workbook – with everything you need to move from Point A to Point Z!

Before we tell you how much and let you know how to get started…here’s a testimonial from one of our pals in the business world, Gary Unger (“Creative Genius”):

“This Program is Jam-Packed…

“An outside perspective is so important, and Dave is just the guy to keep you from getting stuck – and keep your business moving forward.” – Gary Unger, Author, How to Be A Creative Genius (in Five Minutes or Less)

Separately priced, you’re looking at $10,000 or more

Don’t think we just pulled that figure out of a hat: Dave charges a day rate of $5000 to go in to companies and help them re-center their business processes for maximum effect. Coaching sessions run $500 an hour. Webinars – Dave has done 35 of them since 2008 – have an average price per person of $95. Custom consulting projects – where we find out where your business is, find out where you want to take it, and work with you to help you get there – start at $2500.

One valuable package…

I’m going to spend the whole month of March giving you exactly what you need to keep your business moving. With everything you get, this is a tremendous value.

But wait…who is this for?

Okay, we know you want to get to the price, but, before we do, you are probably wondering just who this FORWARD:MARCH program is for. Well…

First of all, who it IS for:

If you are someone who wants to grow his business, someone who…

  • Owns your own insurance agency, handyman service, real estate firm, law office, specialized consulting practice, OR…
  • You have a restaurant, shop, storefront, boutique – anything with customers walking in and out, or picking up the phone, OR…
  • You have a business – or a department in a business – or a firm that you sold to someone – and you need to grow, or you’re stuck, or you have vexing business problems that can’t be solved overnight.

Don’t sign up, though, if

Seriously, we don’t want to work with you if you’re…

  • Someone who wants a get rich quick scheme OR…
  • Someone who is looking for easy answers OR…
  • Someone who isn’t ready to put in the work.

Okay, I think this might be right for me…but how much?

We told you how much value we jam-packed into this program, and we told you why it might make sense for you. We even gave you a few reasons why it might not make sense for you.

Before we get there, though, we have to stress that this is an intensive program. There is actual work involved on your part. There is actual work involved on MY PART. And I’m sharing not just my passion for business, for helping your business, for marketing, and for getting you unstuck – I’m planning on hustling in the month of March like I’ve never hustled before. To help you take your own business…as they say…to the next level.

How Much For All This?

We’ll tell you the price, but you may darn near fall out of my chair, expecting there to be another zero on the end.

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Get On the List Now for Only $1,995.00

It’s very simple for you to order this package – all you need to do is click on the button below and you’re going to go straight to the PayPal page. Then you can either do one payment of $1,995 to secure your slot, or you can be one of the 10 people to get into the program with one down payment of $295 – followed by two more payments of $995 (one on the first of March, and one on the 21st of March).

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We told you it was an intensive program – and it’s not a cookie-cutter approach to business building – just like your own business is not a cookie-cutter approach to business.

The value of this program? Well, since we’re only taking 10 people, the individualized attention ALONE is worth thousands ($2,500 on up for monthly consulting). The coaching sessions? There’s another $1,000. The group sessions – those are another $500. Five webinars at $95 each – $495. All told – at least $4,495 in services.

We only have 10 slots. Secure yours today…

This is a coaching and consulting package, so guarantees need to be a little different – but we want to make sure that you’re getting a tremendous value and that you are completely satisfied. BUT, we also want you to be committed to putting in the work.

So we have a one-two guarantee:

  1. If at any time during the first five days of the program you are not completely satisfied, we will return your money no questions asked…
  2. AND, if you complete the program, take the necessary action in your business – that means you put in the work, not just pay lip service – and you are not seeing results, we’ll refund your money (keeping $495 for our cost of creating your materials).
Here’s that button again – it’s really tough for you to lose if you want to FORWARD:MARCH your business in the weeks to come!


Only ten slots. I can’t devote the attention to any more than 10 clients, and you wouldn’t want me spread too thin. This is about you, your business, and how we can make things happen TOGETHER in the month of March. Please don’t delay – I’ll promise to keep you updated here, but I don’t know how long we’ve got til all the slots disappear.