Thanks to the inimitable Saul Colt for the inspiration here.
“Everybody is an armchair marketer.” This was one of the quotes floating around back in my HR Consulting days. (I was part of the Marketing team for an HR Consultancy. It was fun, I learned a ton. More on that later.)
Saul Colt — feel free to follow him on Twitter — first got me thinking about “advice” and “the right way” and “social media” (all three; I’ve thought about each separately before) when he said something to this effect:
There is no right way. Do what works for you.
And there we are.
So, I’m guilty — a little — with this “Be Holistic” and all that. Not my intention — it seems that everybody’s an armchair social media marketer, too.
But the goal is not to point out that You’re Doing It Wrong…but, instead, to point at some folks who are doing it right.
Then, you make the decisions based on what works for You. Your business. Your social time.